g*****o
发帖数: 5955 | 1 原来这是涡涡第一次完全自主设计制造没有依赖任何合作伙伴。
本来安排了 10 个星期网络直销 first edition 的。。
When we caught up with him in Paris, however, he smiled: ‘Although the
press statements said it didn’t take us by surprise, I have to admit that
it did! When you have a new idea, you have no idea how it will turn out.
‘Selling a car in that price range that nobody has ever seen via the
internet is not without risks. However, we thought it was a calculated risk
so we said, ‘‘let’s try it’’.
‘We gave ourselves 10 weeks to see how it evolved, so hearing that they had
all gone after 47 hours – and it would have been earlier if it hadn’t
been for people queuing online – was a nice way to start.
‘We even had some emails and messages from people afterwards offering us
higher prices. We had to say sorry, they had all been sold out.’
It’s difficult to overstate the importance of the all-new XC90 to the Volvo
brand. Put simply, it represents a global relaunch of the whole company,
and it was the only car the Swedes displayed in Paris.
‘It’s the first step of our new phase,’ confirmed Visser. ‘We have our
own platform, new powertrains, our own design – it’s a Volvo-made car from
A-Z which is the first time ever.
‘For us there is an element of pride. This is us now and not a
collaboration. It’s also a bit of a statement that we want to become a true
premium brand.
‘In a new Cartier showroom, you would have a single diamond ring on display
, not 10 of them, and in the same way, we didn’t want to create a car park
in Paris but just have our one jewel here. We’re making a statement that we
have the ambition and commitment to get on track with our premium
competitors.’
http://cardealermagazine.co.uk/publish/volvo-didnt-say-surprise | l*********u
发帖数: 19053 | 2 re
risk
had
【在 g*****o 的大作中提到】
: 原来这是涡涡第一次完全自主设计制造没有依赖任何合作伙伴。
: 本来安排了 10 个星期网络直销 first edition 的。。
: When we caught up with him in Paris, however, he smiled: ‘Although the
: press statements said it didn’t take us by surprise, I have to admit that
: it did! When you have a new idea, you have no idea how it will turn out.
: ‘Selling a car in that price range that nobody has ever seen via the
: internet is not without risks. However, we thought it was a calculated risk
: so we said, ‘‘let’s try it’’.
: ‘We gave ourselves 10 weeks to see how it evolved, so hearing that they had
: all gone after 47 hours – and it would have been earlier if it hadn’t
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