http://www.news.com/8301-13580_3-9849949-39.html
Study: $90 wine tastes better than the same wine at $10
In a study that could make marketing managers and salespeople rub their hand
s with glee, scientists have used brain-scanning technology to shed new ligh
t on the old adage, "You get what you pay for."
Researchers from the California Institute of Technology and Stanford's busin
ess school have directly seen that the sensation of pleasantness that people
experience when tasting wine is linked
