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发帖数: 15010 | 1 If you think creative jobs such as design or writing are impossible gigs to
get, think again. Creative staffing agency Vitamin T compiled the top five
most in-demand creative jobs in North America, as well as the skills needed
to get the job. Companies of every size and type need creative individuals
to help their business grow, and these roles top the list of most needed.
"We've seen a surge of new job opportunities in the creative space requiring
high-demand digital skills," says Susie Hall, president of Vitamin T. "Our
fastest-growing areas are creative talent who bring strong user experience
and frontend development skills, with growth rates of 51 and 75 percent
respectively over the prior year."
Here are the five most in-demand creative jobs*:
1. Design and user experience
Key skills needed: Ability to employ design principles to reach a targeted
audience of users effectively.
Average annual salary: Design -- $81,000, user experience -- $94,000
What they do: Designers develop and obtain images for creative projects such
as advertisements, brochures, corporate identity, packaging, presentations,
websites, promotional displays and signage. Their responsibilities may
include managing the design, layout and formatting of materials, as well as
developing concepts and communication with other creative roles.
User-experience designers use data to generate interactive experiences for
specific audiences. They are responsible for understanding what the user
wants and incorporating user-analysis information and feedback into the
mechanics of a website. Their responsibilities may include testing and
improving the usability and quality of a user experience. They must have an
expert-level understanding of graphic design and Web technologies.
2. Frontend development
Key skills needed: HTML5, CSS3 and JavaScript, with the ability to design
for multiple user platforms, including mobile.
Average annual salary: $75,000
What they do: Frontend developers work with Web-based applications and
website maintenance. They often collaborate with designers to create
websites, microsites, HTML emails and interactive ads. Their
responsibilities may include writing Web pages and coding, and they must be
proficient in Web technologies such as user-interface design.
3. Content development
Key skills needed: Copywriting for a wide range of deliverables, from print
ads to blogs to social media.
Average annual salary: $70,000
What they do: Web content managers and writers develop online projects and
create website content, including articles, product descriptions, online
advertisements, promotional copy, e-newsletters, blogs and podcast scripts.
These roles also ensure that content is consistent with company branding.
Responsibilities may include writing and editing copy for print and the Web,
as well as developing marketing efforts such as email marketing campaigns.
4. Project management
Key skills needed: Knowledge of digital technologies, and outstanding time
management and persuasion skills.
Average annual salary: $74,000
What they do: Project managers oversee production of creative ideas and
manage logistics. Their duties may include project planning, workflow
management, vendor negotiation, print buying, cost control, quality control,
logistical coordination and press checks. This role often requires
experience working under tight deadlines and budgets, as well as a thorough
understanding of corporate/brand guidelines.
5. Digital marketing
Key skills needed: Ability to integrate online marketing across all outlets,
from websites to social media, and strong analytical skills.
Average annual salary: $67,000
What they do: Digital marketing includes a variety of roles, such as digital
strategist, interactive marketing manager, digital marketing strategist and
digital project manager. Responsibilities may include developing website
user experience strategies and leading website usability testing across all
phases of site development.
*The jobs list, key skills required and average annual salary are based on
Vitamin T's job requests from small and medium businesses and agencies
throughout North America.
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