Q*K
发帖数: 3464 | 1 Microsoft’s Windows Phone 7 failed to halt the company's market-share slide
in smartphones during its first few months of release, according to a
comScore report.
Windows Phone 7 failed to halt Microsoft’s decline in smartphone market-
share during its first few months of release, according to new data from
research firm comScore.
In a new report, comScore suggests Microsoft’s share of the U.S. smartphone
platform market dipped 1.7 percent between October 2010 and January 2011,
from 9.7 percent to 8.0 percent. That trailed Google, which ended January
with 31.2 percent of the market, Research In Motion with 30.4 percent and
Apple with 24.7 percent. Microsoft did manage to beat Palm, whose share
declined 0.7 percent during that three-month period to 3.2 percent.
Microsoft has seen its smartphone market share decline over the past several
quarters, due in large part to fierce competition from Google Android and
the Apple iPhone. The increased antiquation and fragmentation of the Windows
Mobile platform also contributed to Microsoft’s loss of prominence in the
segment.
In an attempt to reverse that erosion, Microsoft released Windows Phone 7
late in 2010. The smartphone platform’s early November rollout in the
United States was preceded by a late October launch in Europe. In contrast
to Google Android and the Apple iPhone, whose user interfaces largely rely
on grid-like pages of individual applications, Windows Phone 7 centers on
six subject-specific Hubs that aggregate Web content and applications.
In December, Microsoft told journalists some 1.5 million Windows Phone 7
units had been sold by manufacturers to retailers. By January, that number
had apparently risen to 2 million, although the company seemed reluctant to
share how many of those devices had ended up in the hands of consumers. In
place of that data, Microsoft executives began pointing to research reports
suggesting some 93 percent of Windows Phone owners were either “satisfied”
or “very satisfied” with their new smartphones.
“Our numbers are similar to the performance of other first-generation
mobile platforms,” Achim Berg, Microsoft’s vice president of business and
marketing for Windows Phones, mentioned in a Q&A posted Dec. 21 on the
company’s corporate Website. “It takes time to educate partners and
consumers on what you’re delivering, and drive awareness and interest in
your new offering. We’re comfortable with where we are, and we are here for
the long run.”
However, the comScore numbers suggest that Windows Phone 7 is doing nothing,
at least in the extreme short term, to halt that slide. Without a
blockbuster uptick in consumer activations within its first few weeks of
general release, Microsoft will most likely have to depend on a long game—
similar to the one being played with Bing, which has made incremental gains
against search-engine rival Google—in order to gradually make its presence
felt in the smartphone arena.
Having launched on GSM-based networks such as AT&T, Microsoft can also look
forward to Windows Phone 7’s appearance on CDMA (Code Division Multiple
Access) networks such as Verizon. That will increase the potential consumer
base for the devices. If Microsoft keeps to its update schedule, this week
will also see the release of a software update intended to add a cut-and-
paste feature and speed application loading. | Q*K
发帖数: 3464 | 2 So sad to see they screwed mobile so much. The new UI is pretty controversy,
some say it's brilliant, some hate it. Takes too long to deliver and
screwed up big on the first update. Hope it's not another Zune.
Btw, Zune fails miserably, they are using the same UI style from Zune...
Achim Berg, Microsoft’s vice president of business and marketing for
Windows Phones, mentioned in a Q&A posted Dec. 21 on the company’s
corporate Website. “It takes time to educate partners and consumers on what
you’re delivering, and drive awareness and interest in your new offering.
We’re comfortable with where we are, and we are here for the long run.”
slide
smartphone
【在 Q*K 的大作中提到】
: Microsoft’s Windows Phone 7 failed to halt the company's market-share slide
: in smartphones during its first few months of release, according to a
: comScore report.
: Windows Phone 7 failed to halt Microsoft’s decline in smartphone market-
: share during its first few months of release, according to new data from
: research firm comScore.
: In a new report, comScore suggests Microsoft’s share of the U.S. smartphone
: platform market dipped 1.7 percent between October 2010 and January 2011,
: from 9.7 percent to 8.0 percent. That trailed Google, which ended January
: with 31.2 percent of the market, Research In Motion with 30.4 percent and
| G******t
发帖数: 1782 | 3 想站在外面"educate partners and consumers"的。。。
省吃俭用买一个，花钱受教育？LMAO
controversy,
what
.
【在 Q*K 的大作中提到】
: So sad to see they screwed mobile so much. The new UI is pretty controversy,
: some say it's brilliant, some hate it. Takes too long to deliver and
: screwed up big on the first update. Hope it's not another Zune.
: Btw, Zune fails miserably, they are using the same UI style from Zune...
: Achim Berg, Microsoft’s vice president of business and marketing for
: Windows Phones, mentioned in a Q&A posted Dec. 21 on the company’s
: corporate Website. “It takes time to educate partners and consumers on what
: you’re delivering, and drive awareness and interest in your new offering.
: We’re comfortable with where we are, and we are here for the long run.”
:
| t****h
发帖数: 113 | 4 微软最应该换掉的就是这帮子business and marketing的人，根本没有炒作的思想意识
。做consumer的东西，不炒作，谁尿你啊。google和apple，不管东西怎么样，炒作是
必须的。 | c****e
发帖数: 1453 | 5 Second this. MS has the worst marketing team in consumer IT industry
【在 t****h 的大作中提到】
: 微软最应该换掉的就是这帮子business and marketing的人，根本没有炒作的思想意识
: 。做consumer的东西，不炒作，谁尿你啊。google和apple，不管东西怎么样，炒作是
: 必须的。
| T**0
发帖数: 564 | 6 Marketing是不咋地, 但不是最大的祸首.
【在 c****e 的大作中提到】
: Second this. MS has the worst marketing team in consumer IT industry
| S******4
发帖数: 2865 | 7 完全同意。
不知道SteveB和这些每年挣几千万的Presidents脑子里在想什么。
Mass marketing甚至都不是微软自己做，他们只是选一个能力强一点的的Ad agency都
选不好。
【在 t****h 的大作中提到】
: 微软最应该换掉的就是这帮子business and marketing的人，根本没有炒作的思想意识
: 。做consumer的东西，不炒作，谁尿你啊。google和apple，不管东西怎么样，炒作是
: 必须的。
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