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发帖数: 2366 | 1 从一个好玩儿的开始
http://finance.yahoo.com/news/pampers-celebrates-babies-unique-
CINCINNATI--(BUSINESS WIRE)--
Did you know that a cruising baby in one day can take as many steps as a
marathon runner in a race?1 The efforts that babies go to in order to
overcome everyday challenges – from learning to crawl, walk or balance, to
pulling themselves onto a chair or even a step – are truly world class in
their effort and determination. In celebration of these amazing feats that
babies undertake each and every day, the Pampers brand, in concert with P&G
’s international sponsorship of the London 2012 Olympic Games, is
recognizing the achievements of babies and moms worldwide by partnering with
Olympians who are not only amazing athletes but moms of little champions
too. This “spirit of play” tribute is just one way that P&G is continuing
to bring to life its broader "Thank you, Mom" campaign during the London
2012 Olympic Games - demonstrating the global brand’s commitment to helping
improve everyday life for moms around the world.
Babies engage in a unique and determined "spirit of play" each and every day
through their natural exploration of their world. It is this joyful form of
discovery and the everyday challenges that comprise babies' play that
inspired the Pampers brand to team up with some of the most notable and
celebrated Olympic athletes and their families, including:
Two-time Olympic Games Gold Medalist (Beach Volleyball) and Team USA
hopeful Kerri Walsh and her family, including husband, Casey Jennings, and
sons, Joseph (age 2) and Sundance (age 1);
Olympic marathon runner and U.K. athlete, Paula Radcliffe and her
children, Raphael (18 months) and Isla (5 years); and
Canadian hurdling star and Multiple World Medalist, Priscilla Lopes-
Schliep and her family, including husband Bronsen, and baby Nataliya (6
months).
As a further extension of its global campaign, Pampers will unveil its
newest "play gear" in the form of new Pampers Limited Edition "team" diapers
. Today's littlest athletes will be able to sport new diaper designs --
available for purchase in select countries including Russia, China, U.K., U.
S. and Japan -- that show off each country's pride, while also offering
Pampers' same, trusted durable, 3-Way Fit that supports babies as they
explore and conquer their world through play.
“With two sons, I know firsthand how active young babies are -- their play
is similar to the workouts I do as a competitive athlete each day,”
commented Olympic Games Gold Medalist, Kerri Walsh. “As an athlete, I rely
on equipment that enables me to perform at my personal athletic best, and as
a mother, I always look for the gear that will help my sons do the same."
“Here at Pampers, we recognize that babies truly are champions at play and
we take great pride in producing the play gear that helps to bring out
babies’ unique spirit of play,” said Kenneth Olson, Brand Manager at
Procter & Gamble. “We could not think of a more appropriate and exciting
opportunity than the London 2012 Olympic Games to celebrate babies as the
world’s littlest athletes.”
Pampers involvement with the Olympians and the launch of its Limited Edition
team diapers both are made possible through P&G’s international
sponsorship of the London 2012 Olympic Games and take P&G’s commitment to
saying “Thank you, Mom” one step further through a broader marketing and
brand awareness campaign that salutes mothers around the globe.
The U.S. will celebrate every baby's unique "Spirit of Play" through the "
Pampers Playground," an on- and off-line initiative that includes a series
of events that bring to life the notion that babies approach challenges with
the same joy, determination and genuineness of a real Olympian.
In partnership with Olympic marathon runner Paula Radcliffe, Pampers U.K.
will salute the spirit of play in every baby through their "Pampers Little
Athlete" campaign that provides parents with tips and advice on how to
encourage their babies' play through a series of online videos featuring
Paula and her son, Raphael, as well as Pampers baby development expert, Dr.
Maggie Redshaw. In Canada, new mom and Team Canada's Olympic Games hurdler,
Priscilla Lopes-Schliep will share her experiences with other moms across
Canada about how she juggles her professional goal of winning at the Olympic
Games, while also balancing her new role as a mom raising a new baby.
Pampers, as part of P&G’s international sponsorship of the London 2012
Olympic Games, is also bringing the excitement of the competition to life in
China through a series of "Go China" baby postcards submitted by parents
around the country. The postcards highlight cheers of support for China
athletes and will be delivered in London to the athletes in person, and
featured on a large "Go China" billboard during the London 2012 Olympic
Games.
As any Olympian can attest, there is nothing like the support of family when
training, working hard and facing tough competition. But no one offers
better support than a mom – whether that support is for an adult athlete or
for a little athlete just beginning to discover his or her world. All of
the Pampers sponsored athletes are the embodiment of P&G’s heartfelt “
Thank you, Mom” campaign, which will be showcased at the London 2012
Olympic Games and recognize the incredible role that mothers play in the
lives of their children. As part of this inspiring campaign, P&G plans to
raise $5 million to help establish and sustain youth sport programs around
the world. A portion of sales and donations for the company's leadership
brands including Pampers, Tide, Gillette, and Pantene, will help those who
moms care about the most... children. Additionally, P&G will also help
hundreds of moms of actual Olympians to experience the inspiration and
spirit of determination that embodies the Olympic Games competition.
Visit Pampers Facebook Fan page at www.Facebook.com/Pampers to learn more
about how athlete moms, and everyday moms, from around the globe inspire –
and are inspired by -- their babies’ unique spirit of play each and every
day and why these amazing Olympians are such an integral part of P&G’s “
Thank you, Mom” campaign (or directly at http://www.facebook.com/thankyoumom).
About Pampers
Pampers is a trademark of Procter & Gamble (NYSE:PG - News) and the company'
s largest global brand and is the world's top-selling brand of baby diapers.
Our business is inspired by babies and toddlers, created by Pampers. For
more information on Pampers diapers and the Pampers Parenting Network, visit
http://www.Pampers.com.
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the
world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene,
Mach3, Bounty, Dawn, Fairy, Gain, Pringles, Charmin, Downy, Lenor, Iams,
Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun,
Fusion, Ace, Febreze, and Ambi Pur.
With operations in about 80 countries, P&G brands are available in more than
180 countries worldwide. Please visit pg.com for the latest news and in-
depth information about P&G and its brands. | S***n
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