i*********5
发帖数: 19210 | 1 http://rideforrob.com
New website gets Rob Ford cycling, sort of
Posted by Derek Flack / August 20, 2012
Rob Ford Cycling TorontoRob Ford, cyclist? If trying to picture that makes
your brain hurt, perhaps a little animation will help. In response to the
mayor's generally negative stance toward cycling, the folks over at Duke's
Cycle and ad agency DentsuBos have put together a new website called
RideForRob.com where vistors can "donate" their rides to an animated
facsimile of Ford who in turn gets fitter and fitter as the kilometres
accrue.
According to a press release, the point of the campaign is "to demonstrate
the fitness benefits of bicycling in the city" and to change the mayor's
attitude toward cycling in general. It also serves as an opportunity to make
light of Ford's stature and his failure to meet his weight loss goals
earlier this year. I've never been much a fan of this, but I suppose the
moment the Cut the Waist challenge got underway, the subject became fair
game.
The website's donation form works on the honour system, so it's quite
possible that Ford's avatar will get real thin, real fast and the whole
exercise will be over before you know it, but in the meantime, it's worth a
few smiles. And, hey, now you know what Ford looks like on a bike. Sort of. | O****e
发帖数: 3290 | 2 哈哈，genius campaign!
【在 i*********5 的大作中提到】
: http://rideforrob.com
: New website gets Rob Ford cycling, sort of
: Posted by Derek Flack / August 20, 2012
: Rob Ford Cycling TorontoRob Ford, cyclist? If trying to picture that makes
: your brain hurt, perhaps a little animation will help. In response to the
: mayor's generally negative stance toward cycling, the folks over at Duke's
: Cycle and ad agency DentsuBos have put together a new website called
: RideForRob.com where vistors can "donate" their rides to an animated
: facsimile of Ford who in turn gets fitter and fitter as the kilometres
: accrue.
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