s*****a
发帖数: 1269 | 1 (ZT) Volkswagen Super Bowl TV ad is a flight of fancy
Behind the whimsy of Super Bowl car commercials is a serious cry for a
reality check. Take Volkswagen’s flight of fancy with its game day add
called “Wings” showcasing how pristine a family’s Passat looks,
especially for a 100,000-miler. And well it should, since a freeze-frame of
the car’s exterior tells us that it’s a 2012 or newer model.
When the tragically unhip dad tells his snotty teenaged daughter that having
the odometer turn 100,000 miles is “a big deal,” it’s not just a
pathetic and meaningless boast. It’s quite possibly a cry for help. The
poor guy must have been chained to that steering wheel day and night for the
last 18 months to log those miles. No wonder he’s out of touch with his
family! (See the VW commercial.)
The ad’s comedic blitz features a visualization of VW engineers “getting
their wings” whenever a VW hits that magic 100,000-mile mark. This almost
nightmarish sequence has German engineers at an auto plant sprouting angel
wings, leading to a series of unfortunate events, like getting swept away in
a wind tunnel. Is fear of personal tragedy why there isn’t a greater focus
on long-term reliability from VW?
This is funny only if we can find a hidden message, and happily, we can. If
you actually own a 2007 or earlier VW, the vintage that is actually likely
to have high miles on it, you might want to grab the engineers who made it
and launch them toward heaven immediately.
According to our data, the 2003 through 2007 Passat has had a horrendous
reliability record with many times the average car’s trouble rate for major
transmission problems, oil leaks, and cooling-system failures. Older VW
Jettas, meanwhile, have problems with transmissions, paint and trim, air
conditioning, and the cooling system among many other things. (Check the
data yourself on the model pages, where you’ll find reliability broken down
by 17 trouble areas per year.)
In more mixed messaging, the symbolism of classic cartoons, sprouting angel
wings is what happens when the character gets crushed, rather than sainted.
One last question is that head-scratcher of a slogan: “More vehicles on the
road with over 100,000 miles than any other brand.” What on Earth does
that statistic mean?
The small print reveals that the figures are based on registrations across
49 countries, likely including many that sold the original Beetle until a
relatively few years ago. How many of those cars are held together by a wing
and prayer? The more interesting figure given the showcase for this ad
would be registrations, and satisfaction, in the United States. That a car
that staggers across the 100,000-mle goal line is something special? We’d
much rather one that raced across that line without skipping a beat.
As a reality check, we figure that 100K is the break-in period for pretty
much any Honda or Toyota. Pack it in much sooner than 200,000 miles and you
have a serious disappointment. But a Beetle, Golf, Jetta, Passat, or Touareg
with six figures on the odo? That sounds more like #farfromreality than
Fahrvergnugen. | x**********i
发帖数: 4964 | | g********d
发帖数: 19244 | 3 求中文翻译
【在 x**********i 的大作中提到】
: 这是谁写的 太监了！
: 不得不说 真损啊 ！！
| m***a
发帖数: 513 | | h**z
发帖数: 9751 | 5 奇怪，昨天这篇没证据没逻辑的酸文已经被抽过，日托怎么又当作宝贝供出来。了，难
道是因为洋大人的E文就比肥力猫还好使
发信人: hznz (hznz), 信区: Automobile
标 题: Re: 黑奥迪的都说说哪些车型不行
发信站: BBS 未名空间站 (Mon Feb 3 17:22:22 2014, 美东)
re个毛，这篇气急败坏的骂街软文比肥力猫水平都差远了，泛着一股浓浓的酸文，没有
任何干货证据，逻辑一塌糊涂，难道就是英文就觉得高大上？ | C*******d
发帖数: 1553 | | x**********i
发帖数: 4964 | 7 100个伪币 deal or no deal ?
【在 g********d 的大作中提到】
: 求中文翻译
| g********d
发帖数: 19244 | 8 可以用公款发10伪币
必须是人肉翻译
【在 x**********i 的大作中提到】
: 100个伪币 deal or no deal ?
| h**z
发帖数: 9751 | 9 洋大人的家伙好使
——日托
【在 C*******d 的大作中提到】
: 如获至宝
| x**********i
发帖数: 4964 | 10 吃个包子 掉十斤肉的感觉...
【在 g********d 的大作中提到】
: 可以用公款发10伪币
: 必须是人肉翻译
| b***6
发帖数: 6011 | 11 说真的 这个原文看着比较有意思，你翻译了，不一定能有那个味道 | b***6
发帖数: 6011 | 12 “ If
you actually own a 2007 or earlier VW, the vintage that is actually likely
to have high miles on it, you might want to grab the engineers who made it
and launch them toward heaven immediately.”
这个太经典了 | d******e
发帖数: 7844 | 13 哈哈，没准广告的创意就是来自这个。
【在 b***6 的大作中提到】
: “ If
: you actually own a 2007 or earlier VW, the vintage that is actually likely
: to have high miles on it, you might want to grab the engineers who made it
: and launch them toward heaven immediately.”
: 这个太经典了
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