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发帖数: 60932 | 1 J.C. Penney will begin a slashing of ALL prices by at least 40%... in return
they will stop having hundreds of its sales during the year.
-- New tags. The retailer used to pile stickers on price tags to indicate
each time an item was marked down. But now each time an item gets a new
price, it gets a new tag too. A red tag indicates an "Every Day" price, a
white tag a "Month-Long Value" and a blue tag a "Best Price."
-- Simpler pricing. Penney will use whole figures when pricing items. In
other words, you won't see jeans with a price tag of $19.99, but rather $19
or $20.
-- New advertising. Ads began airing Wednesday with a shopper screaming "No"
to discounts as they look in their mailboxes, a pile of coupons and big
sales signs. The company also has a new spokeswoman (talk show host Ellen
DeGeneres) and logo (a red outline of a box that features JCP in the corner.
) And a 96-page catalog will be mailed each month to 14 million customers,
along with other promotional efforts.
Link:
http://finance.yahoo.com/news/j-c-penney-gets-rid-151954852.htm
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