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发帖数: 60932 | 1 Amazon has the following ebook FREE today, normally $21.99, Wired to Care:
How Companies Prosper When They Create Widespread Empathy:
http://www.amazon.com/gp/product/B001QL5MYQ
From Publishers Weekly
Starred Review. A veteran business strategist and adjunct faculty member at
Stanford Univ., Patnaik explores the role of empathy in successful companies
, producing a thoughtful, practical meditation on the power of walking in
someone else's shoes. Though he utilizes examples from his work with Harley
Davidson, Cisco and Nike, his skills in the classroom get a good showcase
too, with lessons on history and biology, as well as revealing exercises
from his class (called Needfinding) with "aha" revelations like: "For
thousands of years, people made things for other people they knew"; it was
the Industrial Revolution that divided producer from consumer. Essentially,
Patnaik proposes that a successful company must cross that divide and learn
about their customers' needs by interacting with, understanding and, in some
cases, hiring them. Incorporating some familiar ideas-the power of "framing
," the golden rule-Patnaik manages to keep his text fresh and brisk, making
this a cagey but compassionate guide for execs and business students.
Copyright Reed Business Information, a division of Reed Elsevier Inc. All
rights reserved.
Review
A veteran business strategist and adjunct faculty member at Stanford Univ.,
Patnaik explores the role of empathy in successful companies, producing a
thoughtful, practical meditation on the power of walking in someone else's
shoes. Though he utilizes examples from his work with Harley Davidson, Cisco
and Nike, his skills in the classroom get a good showcase too, with lessons
on history and biology, as well as revealing exercises from his class (
called Needfinding) with "aha" revelations like: "For thousands of years,
people made things for other people they knew"; it was the Industrial
Revolution that divided producer from consumer. Essentially, Patnaik
proposes that a successful company must cross that divide and learn about
their customers' needs by interacting with, understanding and, in some cases
, hiring them. Incorporating some familiar ideas-the power of "framing," the
golden rule-Patnaik manages to keep his text fresh and brisk, making this a
cagey but compassionate guide for execs and business students. (Publishers
Weekly, Jan.)
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