c***1
发帖数: 467 | 1 【 以下文字转载自 Automobile 讨论区 】
发信人: wwee (明骚易躲，暗贱难防), 信区: Automobile
标 题: 买infiniti的抓紧了，晚了就变Q了
发信站: BBS 未名空间站 (Tue Dec 18 14:06:27 2012, 美东)
Every Infiniti to be named Q or QX starting in 2014
Infiniti will rename all of its models to begin with "Q" or "QX" starting in
2014, a marketing push that will no doubt cause even more alphanumeric
confusion among luxury car brands.
The idea, according to Infiniti President Johan de Nysschen, is to "promote
consumer familiarity with our model range as we expand the portfolio." The
letter Q, first used on the Q45 in 1989 -- a direct challenge to the brand-
new Lexus LS400 -- led focus-group results as the most inspiring letter, the
company said.
The full-size Q45, based on the Japanese-market Cima, has been out of
production since 2006 and later morphed into the current M35 and M56; the
Pathfinder-based QX4, which eventually ceded to the more popular Lexus RX,
gave way in 2003. The 7-passenger QX56 SUV is the only "Q-car" now on sale.
Infiniti's other models consist of the letters G, M, EX, FX and JX.
De Nysschen, who led Audi of America for 20 years out of the brand's worst
years and toward its latest record sales, is convinced "Q" will do for
Infiniti what "A" did for nearly every Audi model starting in the late 1990s
. He joined Infiniti as president in July at the brand's new Hong Kong
headquarters.
The new models will be renamed as follows, with "Q" for sedans and coupes
and "QX" for crossovers and SUVs:
Infiniti M becomes the Q70
Infiniti G37 coupe and convertible become the Q60
Infiniti QX56 becomes the QX80
Infiniti FX becomes the QX70
Infiniti JX becomes the QX60
Infiniti EX becomes the QX50 |
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