s*f
发帖数: 1071 | 1 美国所有大企业都撤出广告
Advertising Boycott of Breitbart News is Growing
According to fortune.com，conservative news website Breitbart News has
gotten a lot of attention since Donald Trump was elected, in part because
former Breitbart chairman Steve Bannon is now a senior strategist advising
the president. But not all of the
attention it has received is good.
Over the past month or so, a social media campaign has gradually gathered
steam that is aimed at convincing advertisers to stop doing business with
Breitbart News. It appears that this campaign is now affecting how even
large advertising agencies think about the site, which is known for its ties
to racist groups.
According to a leaked memo obtained by BuzzFeed, an Australian agency owned
by the global advertising giant Omnicom -- which handles advertising and
marketing campaigns for all of the major Fortune 500 brands including
McDonalds and Apple -- has advised its staff that many of the firm's clients
are asking that their ads not appear on Breitbart.
The memo mentions the crowdsourced anti-Breitbart campaign known as "
Sleeping Giants," which encourages Twitter users and those on other social
networks to shame large companies into not doing business with Breitbart.
The latest update says that over 1,000 advertisers have blocked the site
from their media-buying programs.
A recent check of the Breitbart site showed there are few if any ads for
large consumer brands. Most of the advertising appears to consist of ads for
diet supplements and conservative newsletters, among other things.
The Omnicom memo said that "brands who advertise on Breitbart [are] being
called out by a Twitter following called Sleeping Giants," according to
BuzzFeed's report. "Many of our global clients have already requested that
we block this site."
The memo goes on to point out that while the content on the Breitbart site "
is pretty unpalatable for most, it isn't illegal or prohibited by most
exchanges" such as Google's display ad network. But the Omnicom letter
advises staff to make sure that any ad buys they do through ad networks don'
t include the Breitbart site.
Breitbart is known for supporting what some refer to as the "alt right"
movement in the United States, a loose affiliation of politically
conservative groups that include overtly racist organizations such as
Richard Spencer's National Policy Institute, which advocates for something
it calls "white nationalism."
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One of Breitbart's most notorious writers is Milo Yiannopolous, who has been
banned from Twitter for encouraging his followers to abuse and harass other
users including the comedian and actress Leslie Jones.
The Breitbart writer, who helped popularize the term "alt right," also
recently had a major book contract with Simon & Schuster pulled because of
comments he made during an interview, in which he appeared to condone sex
between adult men and 13-year-old boys.
There were reports that Breitbart News might be considering severing its
ties to Yiannopolous because of his comments, after a number of the site's
employees complained and threatened to quit. On Tuesday, the Breitbart
writer announced that he would no longer be affiliated with the site.
What remains to be seen is whether the response from advertisers and
agencies like Omnicom will increase the pressure on the site to moderate its
coverage.
In November, the digital ad platform AppNexus said that it was banning
Breitbart from using its ad tools because the site promoted racism and
content that might incite violence, which was against the firm's rules.
Food maker Kellogg Co. announced several months ago that it would no longer
place advertising on Breitbart's site, at which point the publisher launched
a hashtag campaign called #DumpKelloggs. The site's editor-in-chief said at
the time that boycotting Breitbart News "for presenting mainstream American
ideas is an act of discrimination and intense prejudice." | P****R
发帖数: 22479 | | s*f
发帖数: 1071 | | s********e
发帖数: 1503 | 4 你这财富500本身不说明问题吗？多行不义必自毙挺好，记住这句话。
：多行不义必自毙
【在 s*f 的大作中提到】
: 多行不义必自毙
| G****e
发帖数: 11198 | 5 自2004年12月3日起退党(/团/队)人数(统计均为中港台时间)：
总计人数: 265,638,806 本月人数: 1,460
本周人数: 186,613 昨日人数:94,810
今日(2017年3月1日)人数:1,460 | r*********t
发帖数: 4911 | 6 抵制不是很好么？川普是美国人的总统，又不只是右派人的总统。任何网站，无论左右
，有问题，都该抵制。 | h***e
发帖数: 2823 | 7 要是多行不义就是不自毙呢？
你打算上访还是上吊？
凑合忍着吧
: 多行不义必自毙
【在 s*f 的大作中提到】
: 多行不义必自毙
| P****R
发帖数: 22479 | 8 没有广告收入就会忘掉。
【在 s*f 的大作中提到】
: 多行不义必自毙
|
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