l******a
发帖数: 3803 | 1 P&G, the world's biggest ad spender, is cutting back on targeted Facebook
ads because they weren't effective
Nathan McAlone
Procter & Gamble, the largest ad spender in the world, is cutting down on
its targeted Facebook ads, according to The Wall Street Journal.
The reason: The company decided the ads weren't effective.
Facebook stock fell immediately following the news but is trading at about
even for the day.
"We targeted too much and we went too narrow," Marc Pritchard, P&G's chief
marketing officer, told The Journal. "And now we're looking at: What is the
best way to get the most reach but also the right precision?"
One example cited by The Journal explains P&G's position well. Two years ago
the company tried targeting Facebook ads for its Febreze air freshener at "
pet owners and households with large families." Sales for Febreze "stagnated
" during the campaign but went up when P&G opened it up to everyone over 18
years old.
This doesn't mean P&G will cut back on Facebook spending generally, however,
and it will still use targeted ads at points. But the implications about
the effectiveness of targeted ads might trouble Facebook, which snagged $17.
08 billion in ad revenue last year.
Facebook provided the following comment to Business Insider:
"Our partnership with P&G grows every year in service of effective and
efficient advertising. We learn from each other and iterate. That has always
been the spirit of how we work together and challenge one another. The
cornerstone of our ad strategy is a mix of mass reach and personalized
targeting that lends well to mobile consumption and is a strong complement
to TV. Our clients tell us this strategy works because we can deliver
relevant marketing to the right audiences, with unprecedented scale. It
enables partners like P&G to drive the business metrics they care about.
"We see targeting success across the CPG category — for example, campaigns
reaching audiences like 'households with dishwashers' or 'non-chocolate
candy buyers' that drive awareness and sales. We believe that when brands
are focused on the right metrics — ROI versus proxies like cost, we can
most effectively help businesses grow." | p**f
发帖数: 3549 | 2 早说了：谁相信网络广告，谁SB。
假如一条街上所有餐馆都在FB上做定向推广，结果就是等于所有餐馆都没做。受益的只
有FB，经济消费总量并没有增加。
这跟电视广告不一样，特别知名大电视台，因为广告有时间限制，注定一个行业只有少
数players能做广告，其效果才明显。而FB的推广是unlimited的，只要给钱就做，有人
会信才是见了鬼。
这些manufacturers不吃点亏，不长点记性。
【在 l******a 的大作中提到】
: P&G, the world's biggest ad spender, is cutting back on targeted Facebook
: ads because they weren't effective
: Nathan McAlone
: Procter & Gamble, the largest ad spender in the world, is cutting down on
: its targeted Facebook ads, according to The Wall Street Journal.
: The reason: The company decided the ads weren't effective.
: Facebook stock fell immediately following the news but is trading at about
: even for the day.
: "We targeted too much and we went too narrow," Marc Pritchard, P&G's chief
: marketing officer, told The Journal. "And now we're looking at: What is the
| r*****9
发帖数: 2080 | 3 我个人感觉网络广告性价比应该是极差的，唯一有用的是Google搜索排在前面的收费推
荐。
比如YouTube广告，我从来都是不看的。还有手机app里的广告，我也是从来不看的，就
算误点了也不会看。现在这种免费app靠广告赚钱的模式我觉得就是泡沫，迟早大家会
发现这种app上的广告效应极差。
Facebook这种网站居然值钱真是匪夷所思的事情，它和当年新浪搜狐有很大区别吗，中
国那些门户网站最后都是通过做游戏活下来的，广告收入远远不足以支持网站的运营
the
【在 l******a 的大作中提到】
: P&G, the world's biggest ad spender, is cutting back on targeted Facebook
: ads because they weren't effective
: Nathan McAlone
: Procter & Gamble, the largest ad spender in the world, is cutting down on
: its targeted Facebook ads, according to The Wall Street Journal.
: The reason: The company decided the ads weren't effective.
: Facebook stock fell immediately following the news but is trading at about
: even for the day.
: "We targeted too much and we went too narrow," Marc Pritchard, P&G's chief
: marketing officer, told The Journal. "And now we're looking at: What is the
| u***n
发帖数: 21026 | 4 我会看，看到什么好东西我就去点了，说不定以后还买
【在 r*****9 的大作中提到】
: 我个人感觉网络广告性价比应该是极差的，唯一有用的是Google搜索排在前面的收费推
: 荐。
: 比如YouTube广告，我从来都是不看的。还有手机app里的广告，我也是从来不看的，就
: 算误点了也不会看。现在这种免费app靠广告赚钱的模式我觉得就是泡沫，迟早大家会
: 发现这种app上的广告效应极差。
: Facebook这种网站居然值钱真是匪夷所思的事情，它和当年新浪搜狐有很大区别吗，中
: 国那些门户网站最后都是通过做游戏活下来的，广告收入远远不足以支持网站的运营
:
: the
| r*****9
发帖数: 2080 | 5 那看来跟个人习惯关系很大，我这种是只有在主动搜索关键词的时候才在Google搜索结
果里看广告，平时没打算买东西的时候无视一切广告，那种时候只有电视广告对我有影
响。
如果大家都像我这样，Facebook要直接关门了
【在 u***n 的大作中提到】
: 我会看，看到什么好东西我就去点了，说不定以后还买
| x********o
发帖数: 2092 | 6 facebook 的主要收入不是靠广告
【在 r*****9 的大作中提到】
: 我个人感觉网络广告性价比应该是极差的，唯一有用的是Google搜索排在前面的收费推
: 荐。
: 比如YouTube广告，我从来都是不看的。还有手机app里的广告，我也是从来不看的，就
: 算误点了也不会看。现在这种免费app靠广告赚钱的模式我觉得就是泡沫，迟早大家会
: 发现这种app上的广告效应极差。
: Facebook这种网站居然值钱真是匪夷所思的事情，它和当年新浪搜狐有很大区别吗，中
: 国那些门户网站最后都是通过做游戏活下来的，广告收入远远不足以支持网站的运营
:
: the
| p**f
发帖数: 3549 | 7 最烦你这种SB。不靠广告，靠什么，你倒是说啊。
【在 x********o 的大作中提到】
: facebook 的主要收入不是靠广告
| x********o
发帖数: 2092 | 8 你丫才是傻逼
【在 p**f 的大作中提到】
: 最烦你这种SB。不靠广告，靠什么，你倒是说啊。
| p**f
发帖数: 3549 | 9 你丫是傻逼中的战斗机。最傻逼的就是你这种不知道自己是傻逼的傻逼。
https://investor.fb.com/investor-news/press-release-details/2016/Facebook-
Reports-Second-Quarter-2016-Results/default.aspx
【在 x********o 的大作中提到】
: 你丫才是傻逼
| O*********c
发帖数: 2309 | 10 卖淫女收到百元假币 当街爆打嫖客
原标题：卖淫女收到百元假币 当街爆打嫖客
2016年5月9日报道，广东兴宁市兴城一名罗姓老汉日前光顾一名吴姓卖淫女时，以
一张100元伪钞支付后便离开。吴女发现后十分愤怒，拿石头追打罗男，致对方头破血
流。
事发在本月6日早上10时许，罗男以百元伪钞支付给卖淫女后，吴女发现该张100元
纸币为伪钞，于是立即追赶已离开的罗男。从网传短片显示，吴女从罗男身后追上，两
人发生口角，吴女其后突然从路边拾起石头追打罗男，双方继而发生肢体冲突。
目前，两人已分别因涉嫌卖淫及殴打他人、嫖娼而被行政拘留。图为双方在街头发
生冲突。
图为双方在街头发生冲突。
the
【在 l******a 的大作中提到】
: P&G, the world's biggest ad spender, is cutting back on targeted Facebook
: ads because they weren't effective
: Nathan McAlone
: Procter & Gamble, the largest ad spender in the world, is cutting down on
: its targeted Facebook ads, according to The Wall Street Journal.
: The reason: The company decided the ads weren't effective.
: Facebook stock fell immediately following the news but is trading at about
: even for the day.
: "We targeted too much and we went too narrow," Marc Pritchard, P&G's chief
: marketing officer, told The Journal. "And now we're looking at: What is the
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