B********e
发帖数: 312 | 1 JIM CRAMER是CNBN节目MAD MONEY主持人。看他的节目，需要心脏很强大。他很喜欢耍
宝。他推荐的股票不要马上去追，应该自己做好功课的前提下，慢慢进场。XDJM们，
GXFC！
Cramer: What I Learned in 8 Years on 'Mad Money'
March 20, 2013
When you come out every night for eight straight years, 240 nights a year,
and say “Hey, I'm Cramer” to start Mad Money, you better have learned
something.
I’ve learned something alright, eight somethings, actually, and here they
are:
First, don’t start something if you can’t finish it—not. When I started
the show (see photo from the 1st episode!), it was supposed to be cancelled
within a few short months. It had been a killer hour on CNBC—who watched
CNBC at 6 p.m.? We are still going strong, and I would say, stronger,
because we have adapted to a much different show since we began, choosing
investor education over stock picking and financial literacy over confusing
jargon. I think the show’s become far more accessible. It's more geared
toward every day investors trying to figure things out rather than trigger
finger traders trying to make after-market-hour buys of stocks I like and
then flipping them into the opening the next day.
Second, you are only as good as your staff. My executive producer, Regina
Gilgan, my head writer (and only writer), Cliff Mason, and a handful of
people who have been with me for ages make me look much better than I am
every single night. Regina’s responsible for the look and feel of the show,
but she is also responsible for my being fired up for the show and not
burned out or glum as I should be after 8 years. What can I say about my
collaborator, Cliff? He knows my voice better than I do and the man he calls
Uncle Jumbo -- yes he is nephew -- delivers uber-quality product every
night. And, you have no idea how smart Nicole Urken, the show’s research
director, makes me. She’s a total godsend. Researchers, stage directors,
camera people, lighting, bookers, line producers, phone room operators --
everyone’s responsible for the success of this show.
(WATCH: 8 Years of "Mad Money" Memorable Moments)
Third, keep it fresh no matter what. I start at the top of a show with a
monologue of the day’s events and we don’t finish writing it until right
at the bell. We tape the show -- a necessity with phone calls from the
public -- but we do our best to make it as live as possible and as true to
the last bits of what’s happening in the day.
Fourth, write for your mother. I used to speak to my late mom exactly at 9:
30, the opening bell, right up until the moment she died back in 1985. She
demanded that I speak in English and hated authentic Wall Street gibberish.
She never wanted me to use any of the off-putting terms I hear spoken all of
the time, like the “risk on-risk off” garbage that means nothing to 99%
of the people out there. Write for your mom and other moms, and their kids
will watch right along with the dads in the audience.
Fifth, be funny. When I started the show I got email from the late George
Carlin. He must have known that Mason and I were die-hard Carlinistas, and
he heard it and his inflection in our comedy. He insisted that we infuse
even more jokes and humor into the show. He was the man who said that it was
an entertainment show about business. Right until he passed away, he was a
faithful watcher concerned about timing. We added a rim shot to accentuate
the zaniness of the show to honor him. Of course, you can only get away with
the humor if you deliver on the substance. We have to be far more careful
about the rigor of the show than we would otherwise if we didn’t want to
make it so funny. While we know we delve into a serious topic, we know not
to take ourselves too seriously. That’s everyone else's job.
Sixth, don’t let the critics get you down. We’ve had so many detractors
over the years -- everyone from Presidential press secretaries and serious
comedy hosts to Yale finance professors, business reporters and firebombers
on Twitter. And, enemies, guess what? I have real bad news for you; as you
are one of the most important reasons for doing the show, I simply won’t
let you get me down. It’s tough coming out every night but the naysayers
are the oxygen. No, they are the Monster Beverage and Red Bulls I need to
get to at the end of the show.
Seventh, homework, homework and more homework. You can’t do a "Lightning
Round" unless you know the companies. You can’t do the three new segments
besides the top and the "no huddle" segment without having command of the
material. And while you need to be sure to take time off to be charged and
fired up, the show simply doesn’t work without an aggressive attention to
detail of all the companies out there that you can master. Conference calls
must be listened to, research reports must be read, stocks must be picked
for my charitable trust with great care (www.actionalertsplus.com if you
want to follow along) and there is no substitute for knowing the
fundamentals cold. You can’t cuff. You get smart or you go home.
Eighth and final: Be thankful. Be polite to all viewers, including the
critics, even if it hurts. Be apologetic when you don’t know something. Be
sorry when you get it wrong. But most importantly, be grateful to all of
those who make the show possible -- people like the terrific executives at
CNBC like President & CEO Mark Hoffman and Editor-in-Chief Nik Deogun or
people like Florence in Ohio and Jack in Florida. Be humble because you aren
’t good enough to be any other way. And, recognize that you are blessed to
have gotten this far and just hope for eight more years of “Hey, I’m
Cramer.”
-----------------------------
Jim Cramer is the host of CNBC's "Mad Money," which airs at 6pET Monday –
Friday. Cramer co-anchors the 9 a.m. ET hour of CNBC's "Squawk on the Street
." Cramer is also the founder of TheStreet, where he writes daily market
commentary for TheStreet's RealMoney. You can follow Cramer on Twitter and
become a fan of "Mad Money" on Facebook. |
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