c**i
发帖数: 6973 | 1 (1) Kathrin Hille, Haier focuses on marketing instead of takeovers; Overseas deals on back burner; Cross-cultural difficulties blamed. Financial Times, Feb. 19, 2009.
http://www.ft.com/cms/s/0/4c59327e-fde0-11dd-932e-000077b07658.html?nclick_check=1
Excerpt in the window: "There are few examples of successful mergers of big
Asian companies so far."
Quote:
"Zhang Ruimin, chairman and chief executive, said Haier aimed to shed most of its production in order to cut costs
"Our strategy will be to ou | K****n
发帖数: 5970 | | c**i
发帖数: 6973 | 3 Inside or outside China?
【在 K****n 的大作中提到】
: haier的强项也确实是marketing
| K****n
发帖数: 5970 | 4 well, at least inside China. when it took marketing class in college,
several case-studies were about haier
haier is pretty good at opening rural markets and personalizing their
products
【在 c**i 的大作中提到】
: Inside or outside China?
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