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发帖数: 3343 | 1 http://news.investors.com/100913-674382-mobile-ads-drive-intern
Facebook (FB), Google (GOOG) and Yahoo (YHOO) got some good news ahead of
their third-quarter earnings results.
Internet ad revenue in the U.S. in the first half of the year rose 18% to $
20.1 billion vs. the year-earlier period, as revenue from mobile ads more
than doubled, according to a report released Wednesday.
The first half's total digital ad sales grew faster than the 14% first-half
rise in 2012 but lagged the 23% growth in the first half of 2011, says the
report produced by Interactive Advertising Bureau and PricewaterhouseCoopers.
While Web search, display and other online ad formats showed gains, mobile
was the biggest driver. U.S. mobile ad spending January through June jumped
145% to $3 billion.
Revenue from digital video ads rose 24% to $1.3 billion.
Search ad revenue rose 7% to $8.7 billion, while display ad revenue rose 9%
to $6.1 billion.
The online ad market shows no signs of slowing, Randall Rothenberg, IAB's
chief executive, said in a news release.
"Digital has steadily increased its ability to captivate consumers and then
capture the marketing dollars that follow," Rothenberg said. "Mobile
advertising's breakneck growth is evidence that marketers are recognizing
that the tremendous power of smaller screens. Digital video is also on a
positive trajectory, delivering avid viewership and strong brand-building
opportunities."
Facebook's mobile ad growth has boosted its prospects the past year and led
to some recent upgrades for Facebook stock, as IBD has reported.
Twitter, which this month publicly filed for its initial public offering,
for the first time released financials, and those numbers showed mobile ad
growth.
Yahoo is slated to release Q3 results on Tuesday, Google on Oct. 17 and
Facebook on Oct. 30, all after the market close. |
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