h***x
发帖数: 586 | 1 I mean, if we have campaign data, it should be easy to build a logistic
model to predict the probability to buy, but what if we do not have campaign
data?
I have a customer transaction data (only record the last purchase
behaviors, of course we have 3 party demographic data as well). The client
ask if we can provide the probability of customers' next purchase.Is
it possible? Any suggestion is welcome!
Thanks! | d********i
发帖数: 193 | 2 你可以去看看Pareto/NBD model。也许会有帮助~~ | h***x
发帖数: 586 | 3 Will check it, thanks very much!
【在 d********i 的大作中提到】
: 你可以去看看Pareto/NBD model。也许会有帮助~~
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