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c********2
发帖数: 94 | 1 A Chicago-based company is looking for a marketing analyst, please see the
job description below.
Job Overview:
Ensure consistent and quality output on all modelling related projects.
Manage marketing mix modelling projects from start to finish. Build results
presentations summarizing analysis results to provide key insights to end
client and media planning teams. Run optimization scenarios to maximize ROI
of client budgets.
Job Responsibilities:
Provide on-going analytical support utilizing marketing mix modelling and
forecasting, to address a wide variety of client issues including media and
new products. Manage projects that primarily focus on the impact and/or ROI
- return on investment of media and marketing activities -including
advertising, promotional activities and pricing strategies.
Make recommendations based on analyses and experience.
Requirements:
Experience in statistical and econometric analysis -Marketing Mix Analysis
Minimum of a Bachelors degree preferably in mathematics, engineering or
other analytical degree
Experience with advanced analytic techniques, such as factor analysis,
predictive modelling, logistic regression, and cluster analysis,
segmentation, attitudinal/motivational analysis, concept/copy testing, sales
forecasting, response prediction, advertising effectiveness, consumer
profiling, market mix and ROI measurement.
Experience with client management and presenting analytic results to non-
technical audiences.
Proficient in statistical software required for multivariate time series
regression SPSS, SAS is a must.
Experience with Business Intelligence and Data Mining Applications is also
a must.
Local candidate preferred!
If interested, please send your resume to c********[email protected] |
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