由买买提看人间百态

boards

本页内容为未名空间相应帖子的节选和存档,一周内的贴子最多显示50字,超过一周显示500字 访问原贴
SanFrancisco版 - 我来告诉你为什么Facebook不如Linkedin值钱
相关主题
大新闻Facebook花了1B买了个小公司g+明显搞不过facebook
facebook也就20B的市值吧认识一对couple,老公在Facebook老婆在linkedin
Facebook收购这事越来越像2000年泡沫了 (转载)linkedln比facebook更有价值阿
What's up with google+ now?Google, Linkedin, Microsoft, Facebook, Amazon 的牛人们
巴菲特宁可投IBM也不投FacebookFACEBOOK和中国铁道部哪个整体价值高? (转载)
Facebook下个月上市的市值facebook全体加薪20%?
怎么这么多人开始trash groupon了我是女生,Facebook or LinkedIn求建议~ (转载)
加州华人职业互助组@FACEBOOK 成立Facebook, LinkedIn 求内推
相关话题的讨论汇总
话题: facebook话题: linkedin话题: people话题: base话题: more
进入SanFrancisco版参与讨论
1 (共1页)
f********t
发帖数: 6999
1
http://www.inc.com/geoffrey-james/linkedin-vs-facebook-which-wi
Facebook's latest $1 billion acquisition smacks of a desperation that
LinkedIn consistently manages to avoid.With all due respect to Facebook,
paying $1 billion for Instagram smacks of desperation.
It's as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is
willing to spend insane amounts of money in order for Facebook remain on the
forefront of cool.
Read more: Full coverage of the Facebook-Instagram deal
That's a hopeless quest, though. Facebook may be many things, but it's not
cool any longer. It lost that imprimatur back when it allowed corporate
pages (yes, even yours) and advertising.
Where Is the Love?
More importantly, nobody seems to love Facebook any more. People seem
mostly tolerate it, because it's convenient. And that's why Facebook remains
vulnerable.
Consumer-oriented social networking sites are like television networks:
People will switch when there's something better on another channel.
With its awkward design, 1990s-style layouts, weird privacy policies, and
intrusive advertising, Facebook is vulnerable to the next best thing.
Frankly, I think it's just one online conversion program away from losing
its customer base and becoming the next MySpace.
That's not true of LinkedIn, though. LinkedIn is all about business and
people's resumes. Because its scope is limited to fundamentally dull
information, LinkedIn is simply not vulnerable to something "cooler."
Sure, somebody could launch a site similar to LinkedIn. (And I'm sure plenty
of people have.) But why would the customer base bother to change? Nobody
on LinkedIn cares about being cool. LinkedIn's beauty is that it's dull but
functional–like email and the telephone.
That's why I believe that LinkedIn will keep growing, becoming increasingly
valuable and relevant–while Facebook will eventually be replaced by "cooler
" technologies that appeal to a fundamentally fickle base of consumers.
Niche vs. Mass Branding
What does this have to do with sales and marketing? Everything.
Facebook is a perfect example of a company trying to be all things to all
people, while LinkedIn is a perfect example of a company that focused on a
niche.
As a result, LinkedIn is building a loyal customer base, while Facebook is
involved in an expensive and probably pointless quest to remain relevant.
Customers don't want you to be everything and anything to them. They want
you to do one thing really well–reliably, predictably, and hassle-free.
Anything else, and you're at risk of being replaced.
If you're committed to sales and marketing success, sign up for the free
Sales Source newsletter. for column weekly updates.
Read more:
m*******i
发帖数: 8711
2
loyal customer base who doesn't even check the site every three month
f********t
发帖数: 6999
3
loyal customer of which company?

【在 m*******i 的大作中提到】
: loyal customer base who doesn't even check the site every three month
f********t
发帖数: 6999
4
Linkedin今天已经$105了。
1 (共1页)
进入SanFrancisco版参与讨论
相关主题
Facebook, LinkedIn 求内推巴菲特宁可投IBM也不投Facebook
休斯顿S油服公司帮助内推!!!!!!!!!!!!!Facebook下个月上市的市值
"Paul" has predicted Germany win!怎么这么多人开始trash groupon了
中半岛的中药房加州华人职业互助组@FACEBOOK 成立
大新闻Facebook花了1B买了个小公司g+明显搞不过facebook
facebook也就20B的市值吧认识一对couple,老公在Facebook老婆在linkedin
Facebook收购这事越来越像2000年泡沫了 (转载)linkedln比facebook更有价值阿
What's up with google+ now?Google, Linkedin, Microsoft, Facebook, Amazon 的牛人们
相关话题的讨论汇总
话题: facebook话题: linkedin话题: people话题: base话题: more