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发帖数: 2053 | 1 http://www.dailytech.com/Report+Honda+Civic+Getting+Kicked+Out+of+Japan/article20165.htm
Brandon Hill (Blog) - November 15, 2010 4:01 PM
Honda's compact sedan isn't so popular in Japan
Although such a development seems unthinkable in the United States, if this
latest report from the Nikkei is to be believed, the Honda Civic will be
bowing out of the Japanese auto market.
In the U.S., the Honda Civic has been one of the best-selling vehicles on
the market thanks to its reputation for reliability, quality, and fuel
economy. In fact, Honda has sold over 215,000 Civics through October for
2010 -- the number of Civics sold in October alone was over 17,000.
However, the story is much different over in Honda's home market of Japan.
According to Nikkei, Honda sold only 182 standard Civics and 270 Civic
Hybrids for the month of October. As a result, the company will stop the
sales of all Civic models in Japan.
Honda's product portfolio is much more diverse in Japan than it is in the U.
S. and European markets where the Civic does extremely well. As a result,
the Civic is seeing its sales gobbled up by smaller siblings like the Fit
and more versatile ones like the Stream and Freed.
But while the Civic may be getting the axe in Japan, the model will continue
to live on in other markets. The U.S. is expected to receive the next
generation Civic some time next year. |
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