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发帖数: 4174 | 1 Posted on Advocate.com February 09, 2011
Freedom To Marry Buys National Ads
By Julie Bolcer
Freedom to Marry has announced the launch of Why Marriage Matters, a $10
million national public education campaign that will use TV ads to increase
majority supports for marriage equality over the next three years.
The largest effort of its kind to date, the campaign will launch this Monday
on Valentine’s Day during Freedom to Marry week with an initial national
cable buy on CNN. Watch a preview of the ad, which features a diverse array
of couples discussing their marriages, below.
According to a news release, “Freedom to Marry analyzed over 85 data-sets
representing 6 years of research to develop messages that are proven to be
effective in swaying public opinion around marriage. In particular, the data
showed that people who have had conversations with their gay and lesbian
friends about why marriage matters to them are more likely to support the
freedom to marry. By shifting the conversation from a focus on rights to a
conversation about shared values of love and commitment, support for the
freedom to marry grows. In partnership with local and state groups, the Why
Marriage Matters campaign will include a variety of mixed media advertising,
including TV, radio, and online ads.”
The public education campaign is part of a significant expansion announced
by Freedom to Marry at a high-profile fundraiser in New York City last month
. Plans include launching a presence in Washington, D.C. as the group works
toward its goal of increasing Americans’ majority support for marriage
equality from 52% to as high as 58% over the new three years while federal
litigation heads toward the Supreme Court.
“We believe we have cracked the code on the language, the messages, the
messengers, and the time it will take to engage people and move them along
and we want to put that campaign forward,” said Freedom to Marry executive
director Evan Wolfson in January.
Find out more at the new online resource to accompany the campaign, Why
Marriage Matters. | g********d
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发帖数: 4174 | 6 请大家顶上十大。还有很多，我要上班了，哪位帮忙到YOUTUBE找出贴出来？ | m******8
发帖数: 2153 | 7 Why marriage matters to Charles | m******8
发帖数: 2153 | 8 Why Marriage Matters to Byron and Juan | m******8
发帖数: 2153 | 9 Why Marriage Matters to Scott and Dennis | m******8
发帖数: 2153 | 10 Why Marriage Matters to Sarah and Dan | | | m******8
发帖数: 2153 | 11 Why Marriage Matters to Michael and Hank | m******8
发帖数: 2153 | 12 Why Marriage Matters to Lisa Rackner and Rabbi Joey Wolf | m******8
发帖数: 2153 | 13 Why Marriage Matters To Ray, Mark & Ceri | m******8
发帖数: 2153 | 14 Marriage Matters to Alexis and Daniel | g********d
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