p*****l
发帖数: 184 | 1 Nikon D900 FX mirrorless rather than a D820/D850 may be announced in the
100th year anniversary of Nikon.
https://goo.gl/guqurA
The same NR commentor now also cited another Japanese news article (featured
comment on NR). IMHO, this other article does make a lot of sense and puts
the current quotes from Nikon into a broader context.
Nicely, the Google translation can be read as is. So without further ado,
here it is (split into pieces because of length restrictions)
Google translation:
Nikon diverts industrial lens technology used in semiconductor exposure
equipment and the like to digital camera. Develop lenses with high optical
performance for image sensors with high pixel count, and improve the basic
performance of cameras. Within 2-3 years, we aim to be mounted on mirrorless
cameras and other devices. With the spread of smartphones, the camera
market has shrunk rapidly, and reform of the camera business is urgent.
Improve the performance of "royal road" centered on middle and high class
machines, aim for brand revival.
In February Nikon concentrated production of optical parts, and in April we
gathered the optical design functions that were dispersed in each business
division and established an optical headquarters. Apply the design
technology cultivated with industrial lenses to consumer cameras, centering
on the head office. The cost of industrial lens processing is tens of
millions of yen, so we take out the elements of design technology and keep
costs down to the level that can be mounted on cameras.
The reason to rush to improve the performance of camera lens is to
differentiate image sensor with high pixel count and mirrorless. It is more
than 20 million pixels in the highest-end SLR camera. In the future, there
is a possibility that conventional lenses can not fully express the
expressiveness of a high pixel sensor. Also, the simple mirrorless mechanism
is difficult to differentiate from competition. Increase lens performance
and make a difference in photographic expression.
To rebuild the camera business, the company focuses on honeing the basic
performance that the user feels "Nikonashi". Recently I canceled the launch
of a high-end compact camera, and I could not meet the user's expectations.
Idea to refine photograph expression thoroughly, to strengthen the support
of professionals and enthusiasts.
On the other hand, high-performance cameras generally have difficulty in
handling, and there are also problems that users tend to fix. We will
examine women's development projects etc. and try to expand the user's field.
Author Ming Yutaka from Nikkan Kogyo Shimbun
[source http://newswitch.jp/p/9579 via Nakayamahanzaemon via NR]
Here comes my interpretation:
1. industrial lens technology = use synergy from Nikon semiconductor
equipment sector
2. Nikon management had a brainstorming, accepting they need to change ...
3. Nikon fears mirrorless b/c it is hard to differentiate, think optics in
the high resolution mirrorless could do the trick.
4. They think the trend to even higher resolution will continue and carry
over to mirrorless.
https://goo.gl/heVFGD | d**a
发帖数: 2101 | | p*****l
发帖数: 184 | | f*****t
发帖数: 477 | 4 The news you cited was from February 2017. Wake up! |
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