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Sony RX1 full press release
By PR admin | Published: September 11, 2012
Here is the full press release for the Sony RX1 full frame compact camera:
Sony Introduces the World’s First Full-Frame Compact Digital Camera
New Compact Cyber-shot? RX1 Camera features 35mm full-frame image sensor and
wide aperture f/2 lens
SAN DIEGO, Sept 12, 2012 – For the first time, all the benefits of full-
frame digital photography are available in a palm-sized compact camera.
The extraordinary new Sony Cyber-shot? DSC-RX1 digital camera packs an
advanced 35mm full-frame 24.3 MP Exmor? CMOS sensor and exceptionally Carl
Zeiss T*t 35mm f/2.0 fixed lens into a highly portable, lightweight camera
body. Measuring approximately 4.5 inches wide by 3 inches tall and weighing
just over a pound, it’s significantly smaller and lighter than any full-
frame DSLR yet sacrifices nothing in terms of image quality, HD video
quality or manual control.
“The new Cyber-shot RX1 is truly ‘one of a kind’, offering a unique
combination of size and performance that’s never before been realized in
the world of digital cameras,” said Yosuke Tomoda, director of the Cyber-
shot camera business at Sony Electronics. “With its highly advanced sensor
and fast 35mm f/2.0 lens packed into a small, portable camera body,
professionals, enthusiasts and advanced hobbyists can experience the world
of full-frame imaging in new and different ways than they ever thought
possible.”
The new camera’s unified lens and body design allows performance that few
interchangeable lenses can match. The Carl Zeiss lens not only delivers
spectacular image quality all the way to the edges of each frame, it
incorporates a near-silent in-lens shutter and is far more compact than
comparable lenses of interchangeable design. The camera also features full
manual control options and an intuitive user interface, making it easy for
photographers to adjust all settings quickly and easily.
The 35mm full-frame sensor inside the RX1 camera more than doubles the area
of APS-C sensors commonly found in much bulkier DSLR cameras, allowing it to
take in significantly more light while capturing content. With an
effective resolution of 24.3 megapixels, it’s capable of resolving the
finest image details and most subtle textures for rich color reproduction
and an impressively broad dynamic range.
The large sensor size also boosts the camera’s sensitivity range to a
generous ISO 100 – 25600, with the option to shoot as low as ISO 50 in
expanded sensitivity mode. Similarly, ISO settings as high as 102400 can be
achieved using Multi Frame Noise Reduction. This allows the camera to
capture natural, low noise handheld images in near-dark conditions without
needing flash.
The fast, bright Carl Zeiss Sonnar T* 35mm lens is a versatile choice for
portraits, street photography and everyday shooting. This premium lens
features newly designed optics including an Advanced Aspherical (AA) glass
element, which contributes to the camera’s extremely compact dimensions
without sacrificing optical performance.
The lens’ wide F2 maximum, 9-bladed circular aperture enable beautiful
background defocus (‘bokeh’) effects to rival or exceed professional-class
DSLR camera lenses. Additionally, it features a macro switching ring on the
lens barrel which instantly shortens the minimum focusing distance to
approximately 20cm (from image plane), allowing the camera to capture small,
close-up subjects with exquisite detail.
The Cyber-shot RX1 camera also features an enhanced BIONZ? processing engine
that rapidly handles data from the Exmor? CMOS sensor and also powers full-
resolution burst shooting at up to five frames per second. The powerful
processor can output image data in 14-bit RAW format, giving advanced users
total freedom to express their creative vision throughout the shooting and
post-production processes.
Despite the camera’s extraordinarily compact dimensions, the new Cyber-shot
RX1 model offers a full range of manual control modes on par with typical
high-end full-frame DSLR cameras. Dedicated lens rings allow for fingertip
control of focus and aperture, while a DSLR-style Focus mode dial on the
front of the camera enables easy switching between focus modes. Top-mounted
exposure compensation and mode dials are strategically placed for simple
access and operation, while custom function and AEL buttons on the back
panel are also easily accessible.
The new camera features a Quick Navi mode that allows fast, intuitive
adjustment of camera settings. This is especially useful when using the
camera with an optional viewfinder (sold separately). A memory recall (MR)
mode is accessible via the mode dial so photographers can store and
instantly recall up to three sets of camera settings.
Other refinements include a MF Assist function that magnifies a portion of
the image while framing to simplify fine focus adjustments, as well as a
Peaking function that highlights sharply-focused areas of the image on
screen.
Additionally, the RX1 camera features By Pixel Super Resolution digital zoom
technology, which allows for magnification of image size without
sacrificing pixel count. This results in far higher quality results than
are achievable with conventional digital zoom.
A Smart Teleconverter function crops a central portion of the image sensor,
boosting effective magnification by 1.4x or 2x realizing an effective 49mm
or 70mm focal length. With the extremely high pixel count of the full-frame
image sensor, even zoomed and cropped images maintain generous amounts of
fine detail when blown up for large print sizes.
In addition to beautiful still images, the Cyber-shot RX1 compact camera can
capture high-quality, low-noise Full HD movie footage in all lighting
conditions at a choice of 60p or 24p (progressive) frame rates. There’s a
full complement of P/A/S/M exposure modes during video shooting for creative
flexibility.
The new camera also features 13 different Creative Styles for fine-tuning
images, plus a wide range of Picture Effect treatments. Further, it has
Auto HDR and D-Range Optimizer, bracket shooting (Exposure, DRO or White
Balance) and Auto HDR shooting modes, and there’s a Digital Level Gauge
that indicates camera pitch and camera roll on the LCD screen for straight,
even landscape and architectural shots.
New Accessories for Cyber-shot RX1
Shooting possibilities for stills and video are broadened by the camera’s
Multi Interface Shoe that accepts a growing range of accessories. Options
include a high-quality OLED XGA OLED Tru-Finder? EVF (model FDA-EV1MK) which
allows for even greater manual focusing precision as well as an external
optical viewfinder featuring Carl Zeiss optics (model FDA-V1K).
Also available are a thumb grip (model TGA-1) for sure, comfortable handling
as well as a lens hood (model LHP-1) and jacket case (model LCJ-RXB).
Sony PlayMemories Services
The Cyber-shot RX1 comes preinstalled with PlayMemories Home? (Lite Edition)
software, allowing easy image transfers to a PC for managing, editing and
printing. Available for free download, a full version of PlayMemories Home
software adds movie editing and disc burning.
Also available for download, PlayMemories Studio? allows game-like editing
of photos and videos on PlayStation?3 systems. Images can be shared easily
via PlayMemories Online? service, the cloud-based sharing service from Sony
that simplifies ‘any time, any place’ viewing on a wide range of connected
devices.
Pricing and Availability
The Cyber-shot RX1 compact, fixed lens camera will be available this
November for about $2800.
The FDA-EV1K electric viewfinder and FDA-V1K optical viewfinder will each be
available at launch for about $600 and $450, respectively.
The thumb grip, lens hood and jacket case will also be available at launch
for about $250, $180 and $250, respectively.
The new camera and all compatible accessories will be sold at Sony retail
stores (www.store.sony.com) and other authorized dealers nationwide.
Please visit blog.sony.com/rx1 for a full video preview of the new Cyber-
shot RX1 compact camera and follow #SonyCamera on twitter for the latest
camera news.
Related posts:
1.Full Sony NEX-5R press release
2.Sony NEX-6 full press release
3.Sony a99 full press release
4.Sony’s press release for PMA
5.Breaking: Fujifilm X-E1 full press release
This entry was posted in Sony and tagged Sony RX1. Bookmark the permalink.
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? Sony a99 full press release
4 Comments
Neri
Posted September 11, 2012 at 10:24 pm |Permalink
Almost 4K if you add the viewfinder and lens hood? Are they out of their
minds?
Reply
mythbuster
Posted September 11, 2012 at 10:30 pm |Permalink
I think they are smoking the same s..t that those Sigma guys where launching
the SD2…
Reply
ghf
Posted September 11, 2012 at 10:31 pm |Permalink
When did Sony become Leica? Are they out of their freaking minds?! This is
not as dumb as that Sigma pricing fiasco but it’s pretty damn close. Sony
is going to sell very few of these cameras and that makes me happy. The
greedy bastards.
Reply
ghf
Posted September 11, 2012 at 10:36 pm |Permalink
$2800 + $600 + $250 + $180 + $250 = $4080
BWAHAHAHAHAHAHAHA! This has got be a joke.
Reply
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Read more on PhotoRumors.com: http://photorumors.com/2012/09/11/sony-rx1-full-press-release/#ixzz26ESzJFdz
【在 d*****0 的大作中提到】
: 没有
| b*********n
发帖数: 5846 | | d*****0
发帖数: 68029 | | c********n
发帖数: 4762 | 7 连发布会的钱都省了， SONY CUT了不少人啊。
看好RX1。 | w****e
发帖数: 2210 | | b*********n
发帖数: 5846 | 9 等降到1500出掉所有傻大黑粗，入台RX1和RX100组成无敌双机组。
【在 c********n 的大作中提到】
: 连发布会的钱都省了， SONY CUT了不少人啊。
: 看好RX1。
|
|
