y*********e
发帖数: 7269 | 1 都什么年代了，还在希望扩大在实体店的销售？为此还要提价来压缩网络销售？
Lens prices and our channel strategy in the U.S.
I realize that many of you have expressed concern over our new unilateral
pricing policy and specifically the lens pricing. However, the new policy we
introduced has both short and longer term implications for our plans in the
U.S. Recognizing that there is frustration and misinformation being
discussed on various forums, I’d like to address a few of your concerns.
To clarify, we have not "raised" the prices on any lenses. The last increase
we announced was over a year ago and applied to the DA* star lenses (such
as the 16-50mm and the 50-135mm) as well as the FA50mm f/1.4.
One user comment I read summarized the situation quite well by saying, “I
think you are seriously misunderstanding the whole conversation. Pentax has
not raised prices. They have required authorized dealers to stick to MSRP [
Manufacturer’s Suggested Retail Price] or some percentage of it (we do not
know the exact terms). Pentax is attempting to police their sales channel
just as many other manufacturers do. Any additional margin will go to the
dealers not Pentax.”
The comment above is pretty accurate in his assessment of the retail
distribution channels, not only for Pentax, but for every manufacturer in
the photo industry. For our growth as a company, and the health of the
photo retail marketplace, it is necessary to set guidelines for retail
pricing to protect the integrity of the marketplace, and the value of a
manufacturer’s products.
One specific plan we have which will benefit the brand and many of you as
customers is to increase availability of Pentax products in retail stores.
For example, during the last year we have renewed relationships or expanded
our presence with key photo retailers across the U.S. such as Samy’s (LA),
WB Hunt (Boston area), Dodd Camera (Cleveland), Ace Photo (Virginia),
Cameraland (Iowa), Cameraland (NYC), Creve Coeur Camera (greater St. Louis),
National Camera Exchange (Minneapolis) as well as others. In addition, you
’re going to very shortly hear that Pentax is back in a major National
account, which is something we’ve been working on extremely hard for over a
year.
While I can’t share certain details, I can tell you that establishing a
level playing field is critical to our expansion in the States. This
includes new partners being able to carry and offer not only our cameras but
our lenses. The prices some of you refer to are likely found “online” and
have in the past represented significant discounts which no storefront can
compete against. As such, until we create parity in pricing, it’s very hard
to get retailers to want to carry or expand their support for Pentax.
Many of you have asked for greater availability of Pentax cameras in stores,
where you can touch and test the product. This is absolutely the right
approach for us to take and is consistent with Pentax and Ricoh’s goal to
grow our businesses in the U.S. market.
We realize the need for Pentax to better monitor prices across our
distribution channels will likely result in higher lens costs to you.
Therefore, once we’ve established this program, we will consider running
lens rebate promotions in the future. We tested this program successfully
several years ago and these type of rebates offer a good value to consumers
and increased traffic to our dealers.
I would also like to dispel any rumors or misinformed comments that our
relationship with Ricoh is in any way responsible for our changes in retail
channel pricing policies. We are excited about being part of Ricoh and the
opportunities it presents to Pentax for future growth in the photo industry.
I hope this helps you better understand our channel strategy in the U.S. and
how lens pricing is an integral part of the plan. And I certainly
appreciate and encourage your comments on this matter. |
x5
发帖数: 27871 | 2 嗯，P家的销售是有点NC，但还不是最NC的
we
the
increase
【在 y*********e 的大作中提到】
: 都什么年代了，还在希望扩大在实体店的销售？为此还要提价来压缩网络销售？
: Lens prices and our channel strategy in the U.S.
: I realize that many of you have expressed concern over our new unilateral
: pricing policy and specifically the lens pricing. However, the new policy we
: introduced has both short and longer term implications for our plans in the
: U.S. Recognizing that there is frustration and misinformation being
: discussed on various forums, I’d like to address a few of your concerns.
: To clarify, we have not "raised" the prices on any lenses. The last increase
: we announced was over a year ago and applied to the DA* star lenses (such
: as the 16-50mm and the 50-135mm) as well as the FA50mm f/1.4.
|
d****u
发帖数: 291 | |
p********e
发帖数: 16048 | 4 最NC是啥？
【在 x5 的大作中提到】
: 嗯，P家的销售是有点NC，但还不是最NC的
:
: we
: the
: increase
|
x5
发帖数: 27871 | 5 设计的
【在 p********e 的大作中提到】
: 最NC是啥？
|
d*****0
发帖数: 68029 | 6 特别是设计壳子的
【在 x5 的大作中提到】
: 设计的
|
p********e
发帖数: 16048 | 7 我还以为你要说其他公司用dealer呢。。。
【在 x5 的大作中提到】
: 设计的
|
y**********g
发帖数: 3071 | |
s*c
发帖数: 897 | 9 总之P的市场搞得很差
we
the
increase
【在 y*********e 的大作中提到】
: 都什么年代了，还在希望扩大在实体店的销售？为此还要提价来压缩网络销售？
: Lens prices and our channel strategy in the U.S.
: I realize that many of you have expressed concern over our new unilateral
: pricing policy and specifically the lens pricing. However, the new policy we
: introduced has both short and longer term implications for our plans in the
: U.S. Recognizing that there is frustration and misinformation being
: discussed on various forums, I’d like to address a few of your concerns.
: To clarify, we have not "raised" the prices on any lenses. The last increase
: we announced was over a year ago and applied to the DA* star lenses (such
: as the 16-50mm and the 50-135mm) as well as the FA50mm f/1.4.
|
g*******n
发帖数: 1188 | 10 我开帐户的第一个晚上，就收到了这封邮件。。。
【在 y**********g 的大作中提到】
: 这次提价真的伤了好多丐帮同学的心
|
|
|
y**********g
发帖数: 3071 | 11
其实前段时间有风声的时候 adorama 拼命低价倾销P的镜头
那个时候我很想入一批 但是再想想P的镜头销售情况不一定很理想 还是作罢
【在 g*******n 的大作中提到】
: 我开帐户的第一个晚上，就收到了这封邮件。。。
|
G**Y
发帖数: 33224 | 12 不明白manufactor要求retailer限制价格有什么好处？
we
the
increase
【在 y*********e 的大作中提到】
: 都什么年代了，还在希望扩大在实体店的销售？为此还要提价来压缩网络销售？
: Lens prices and our channel strategy in the U.S.
: I realize that many of you have expressed concern over our new unilateral
: pricing policy and specifically the lens pricing. However, the new policy we
: introduced has both short and longer term implications for our plans in the
: U.S. Recognizing that there is frustration and misinformation being
: discussed on various forums, I’d like to address a few of your concerns.
: To clarify, we have not "raised" the prices on any lenses. The last increase
: we announced was over a year ago and applied to the DA* star lenses (such
: as the 16-50mm and the 50-135mm) as well as the FA50mm f/1.4.
|
y*********e
发帖数: 7269 | 13 啥邮件？涨价？
【在 g*******n 的大作中提到】
: 我开帐户的第一个晚上，就收到了这封邮件。。。
|
S*M
发帖数: 10832 | 14 又涨价啦
我看50135都上千了
真是残幅头卖全幅的价啊
we
the
increase
【在 y*********e 的大作中提到】
: 都什么年代了，还在希望扩大在实体店的销售？为此还要提价来压缩网络销售？
: Lens prices and our channel strategy in the U.S.
: I realize that many of you have expressed concern over our new unilateral
: pricing policy and specifically the lens pricing. However, the new policy we
: introduced has both short and longer term implications for our plans in the
: U.S. Recognizing that there is frustration and misinformation being
: discussed on various forums, I’d like to address a few of your concerns.
: To clarify, we have not "raised" the prices on any lenses. The last increase
: we announced was over a year ago and applied to the DA* star lenses (such
: as the 16-50mm and the 50-135mm) as well as the FA50mm f/1.4.
|
y*********e
发帖数: 7269 | 15 零售店不进货，因为卖的不如网络店好。
所以Pentax规定网店必须遵守Pentax定的建议零售价，不得降价。多的利润归网店。
但是这样网店卖不出去了，就不进货了。
零售店本来就岌岌可危了，加上各种成本，价格本来就高
这样两条渠道都搞不好。
销售，还真得跟Canon学学。虽然大家最后屯了一堆使用率很低的镜头，还是觉得得了
便宜一样。
【在 S*M 的大作中提到】
: 又涨价啦
: 我看50135都上千了
: 真是残幅头卖全幅的价啊
:
: we
: the
: increase
|
b*****e
发帖数: 14299 | 16
we
the
increase
帮主不做pentax CEO真是屈才了。作了CEO，一定能名留青史，光复pentax。
【在 y*********e 的大作中提到】
: 都什么年代了，还在希望扩大在实体店的销售？为此还要提价来压缩网络销售？
: Lens prices and our channel strategy in the U.S.
: I realize that many of you have expressed concern over our new unilateral
: pricing policy and specifically the lens pricing. However, the new policy we
: introduced has both short and longer term implications for our plans in the
: U.S. Recognizing that there is frustration and misinformation being
: discussed on various forums, I’d like to address a few of your concerns.
: To clarify, we have not "raised" the prices on any lenses. The last increase
: we announced was over a year ago and applied to the DA* star lenses (such
: as the 16-50mm and the 50-135mm) as well as the FA50mm f/1.4.
|
G**Y
发帖数: 33224 | 17 应该学apple呀，
搞Pentax Store，
找美女跟WSN促膝长谈。
【在 y*********e 的大作中提到】
: 零售店不进货，因为卖的不如网络店好。
: 所以Pentax规定网店必须遵守Pentax定的建议零售价，不得降价。多的利润归网店。
: 但是这样网店卖不出去了，就不进货了。
: 零售店本来就岌岌可危了，加上各种成本，价格本来就高
: 这样两条渠道都搞不好。
: 销售，还真得跟Canon学学。虽然大家最后屯了一堆使用率很低的镜头，还是觉得得了
: 便宜一样。
|
d*****0
发帖数: 68029 | 18 兰公一边踩跳老一边挑帮主，真是精力充沛啊。
【在 b*****e 的大作中提到】
:
: we
: the
: increase
: 帮主不做pentax CEO真是屈才了。作了CEO，一定能名留青史，光复pentax。
|
b*****e
发帖数: 14299 | 19
我真是没挑帮主。
【在 d*****0 的大作中提到】
: 兰公一边踩跳老一边挑帮主，真是精力充沛啊。
|
p********e
发帖数: 16048 | 20 我去。。。。不过比莱卡更贵一点的机器确实应该这么搞。。。
得了
【在 G**Y 的大作中提到】
: 应该学apple呀，
: 搞Pentax Store，
: 找美女跟WSN促膝长谈。
|
|
|
n**b
发帖数: 13203 | 21 P是从规划到设计到销售全面NC。
we
the
increase
【在 y*********e 的大作中提到】
: 都什么年代了，还在希望扩大在实体店的销售？为此还要提价来压缩网络销售？
: Lens prices and our channel strategy in the U.S.
: I realize that many of you have expressed concern over our new unilateral
: pricing policy and specifically the lens pricing. However, the new policy we
: introduced has both short and longer term implications for our plans in the
: U.S. Recognizing that there is frustration and misinformation being
: discussed on various forums, I’d like to address a few of your concerns.
: To clarify, we have not "raised" the prices on any lenses. The last increase
: we announced was over a year ago and applied to the DA* star lenses (such
: as the 16-50mm and the 50-135mm) as well as the FA50mm f/1.4.
|
y**********g
发帖数: 3071 | 22
还是品牌效应没有发酵 这点要向果果学习
其实好好策划一下 两者还蛮类似的
【在 G**Y 的大作中提到】
: 应该学apple呀，
: 搞Pentax Store，
: 找美女跟WSN促膝长谈。
|
G**Y
发帖数: 33224 | 23 N+不是也一样。
铁丝们也伤心呀。
一个个被逼着去倒腾C+器材补充资金呀。
只有C+货源足，打折给力，还送打印机。C+一统江湖是必然的了。
【在 y**********g 的大作中提到】
: 这次提价真的伤了好多丐帮同学的心
|
y*********e
发帖数: 7269 | 24 其实Pentax在日本卖的最好还是有原因的
看看Pentax在东京的店面，闹市区，有Pentax历史介绍，搞点艺术摄影展，搞点沙龙，
顺便可以摸机，品味一下子就上去了。
Pentax欧洲也卖的不错，经常有活动，比如K-01跟fashion的互动
就PentaxUSA和Pentax中国，实乃NC销售之重地。每次看看PentaxUSA做的youtube广告
，看那几个猪头的脸，就没有兴趣。
【在 y**********g 的大作中提到】
:
: 还是品牌效应没有发酵 这点要向果果学习
: 其实好好策划一下 两者还蛮类似的
|
s*****e
发帖数: 21415 | 25 美国开实体店不是就像艺术化的方向发展吗？
呵呵
【在 y*********e 的大作中提到】
: 其实Pentax在日本卖的最好还是有原因的
: 看看Pentax在东京的店面，闹市区，有Pentax历史介绍，搞点艺术摄影展，搞点沙龙，
: 顺便可以摸机，品味一下子就上去了。
: Pentax欧洲也卖的不错，经常有活动，比如K-01跟fashion的互动
: 就PentaxUSA和Pentax中国，实乃NC销售之重地。每次看看PentaxUSA做的youtube广告
: ，看那几个猪头的脸，就没有兴趣。
|
G**Y
发帖数: 33224 | 26 usa和美国的消费主力是不是都是华人？
华人圈里是不是对NC认同比较高。
在国内宾得也是名牌，是不是感觉是给买不起NC的准备的？（历史上）
穷人们有（点儿）钱了，肯定想买以前买不起的呀。
【在 y*********e 的大作中提到】
: 其实Pentax在日本卖的最好还是有原因的
: 看看Pentax在东京的店面，闹市区，有Pentax历史介绍，搞点艺术摄影展，搞点沙龙，
: 顺便可以摸机，品味一下子就上去了。
: Pentax欧洲也卖的不错，经常有活动，比如K-01跟fashion的互动
: 就PentaxUSA和Pentax中国，实乃NC销售之重地。每次看看PentaxUSA做的youtube广告
: ，看那几个猪头的脸，就没有兴趣。
|
y*********e
发帖数: 7269 | 27 PentaxUSA的广告
PentaxEstonia的广告
【在 y*********e 的大作中提到】
: 其实Pentax在日本卖的最好还是有原因的
: 看看Pentax在东京的店面，闹市区，有Pentax历史介绍，搞点艺术摄影展，搞点沙龙，
: 顺便可以摸机，品味一下子就上去了。
: Pentax欧洲也卖的不错，经常有活动，比如K-01跟fashion的互动
: 就PentaxUSA和Pentax中国，实乃NC销售之重地。每次看看PentaxUSA做的youtube广告
: ，看那几个猪头的脸，就没有兴趣。
|
b****r
发帖数: 17995 | 28 帮主这么讲还是有点不公平
不让网店低价出货，对于实体店肯定利大于弊。实体店能摸机了，认知度才会稍微广一点
当然，得要它说话算话，到时候真的给rebate，这样实体店和网点可以真正公平竞争
其实来说，网点和实体店一样收税肯定是大势所趋。没道理一定要向网店那么政策倾斜
吧，都是娘生的娃
【在 y*********e 的大作中提到】
: 零售店不进货，因为卖的不如网络店好。
: 所以Pentax规定网店必须遵守Pentax定的建议零售价，不得降价。多的利润归网店。
: 但是这样网店卖不出去了，就不进货了。
: 零售店本来就岌岌可危了，加上各种成本，价格本来就高
: 这样两条渠道都搞不好。
: 销售，还真得跟Canon学学。虽然大家最后屯了一堆使用率很低的镜头，还是觉得得了
: 便宜一样。
|
G**Y
发帖数: 33224 | 29 不光是广告的问题吧。
产品也有问题呀。机身牛了，镜头线都不起。300mm以上没有了。
搞了革命机的sensor又太小了。现在看K-01的后劲了吧（说实在的，样子不咋地）。
【在 y*********e 的大作中提到】
: PentaxUSA的广告
: PentaxEstonia的广告
|
r******s
发帖数: 3662 | 30 P家的出路，只有涨的比leica更高了。。。
we
the
increase
【在 y*********e 的大作中提到】
: 都什么年代了，还在希望扩大在实体店的销售？为此还要提价来压缩网络销售？
: Lens prices and our channel strategy in the U.S.
: I realize that many of you have expressed concern over our new unilateral
: pricing policy and specifically the lens pricing. However, the new policy we
: introduced has both short and longer term implications for our plans in the
: U.S. Recognizing that there is frustration and misinformation being
: discussed on various forums, I’d like to address a few of your concerns.
: To clarify, we have not "raised" the prices on any lenses. The last increase
: we announced was over a year ago and applied to the DA* star lenses (such
: as the 16-50mm and the 50-135mm) as well as the FA50mm f/1.4.
|
