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PDA版 - Apple 扔了一个炸弹 -- New Subscription Rules
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相关话题的讨论汇总
话题: apple话题: app话题: netflix话题: store
进入PDA版参与讨论
1 (共1页)
b*****s
发帖数: 187
1
Gizmodo:Apple’s New Subscription Model Is Evil
WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
“Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
的Mobile Device,比较搞
b*****s
发帖数: 187
2
怎么版面上看不见?

【在 b*****s 的大作中提到】
: Gizmodo:Apple’s New Subscription Model Is Evil
: WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
: 准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
: 如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
: 的Mobile Device,比较搞

a***y
发帖数: 19743
3
这个rule貌似允许用户在App Store外进行Subscription啊
比如你在Netflix的网站上subscribe的,交的费,苹果就分不到钱
如果你在Netflix的iPhone, iPad app里选subscribe,通过App Store交的钱,苹果就
可以分到钱。但是苹果只是要求,在Netflix的网站上有的选项,在App Store里也要有。
虽然分30%有点excessive,我觉得10-20%比较合适。就像网上购物的referral的利润一样

subscription separately outside of the app, that same subscription offer
must be made available, at the same price or less, to customers who wish to
subscribe from within the app. In
乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

【在 b*****s 的大作中提到】
: Gizmodo:Apple’s New Subscription Model Is Evil
: WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
: 准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
: 如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
: 的Mobile Device,比较搞

b*****s
发帖数: 187
4
it does not make any sense for content streamers like Netflix to share any
revenue with Apple.
Apple is betting people will take a easy approach to subscribe in apps, I
pretty sure many people will do so.
I think this will backfire, either some providers will leave or they can
create a separate iDevice only subscription plan, which will charge more (to
compensate 30% Apple tax) to stream to iPhone, etc.
Let's see. History will repeat itself.

有。
一样
to

【在 a***y 的大作中提到】
: 这个rule貌似允许用户在App Store外进行Subscription啊
: 比如你在Netflix的网站上subscribe的,交的费,苹果就分不到钱
: 如果你在Netflix的iPhone, iPad app里选subscribe,通过App Store交的钱,苹果就
: 可以分到钱。但是苹果只是要求,在Netflix的网站上有的选项,在App Store里也要有。
: 虽然分30%有点excessive,我觉得10-20%比较合适。就像网上购物的referral的利润一样
:
: subscription separately outside of the app, that same subscription offer
: must be made available, at the same price or less, to customers who wish to
: subscribe from within the app. In
: 乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

h**********9
发帖数: 3252
5
以后你们用 iphone 落单卖股票, 也要交 30% apple tax.
t****p
发帖数: 1703
6
??也包括Hulu Plus?

subscription separately outside of the app, that same subscription offer
must be made available, at the same price or less, to customers who wish to
subscribe from within the app. In
乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

【在 b*****s 的大作中提到】
: Gizmodo:Apple’s New Subscription Model Is Evil
: WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
: 准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
: 如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
: 的Mobile Device,比较搞

f*******5
发帖数: 10321
7
分的是revenue,还不够赔的呢。

有。
一样
to

【在 a***y 的大作中提到】
: 这个rule貌似允许用户在App Store外进行Subscription啊
: 比如你在Netflix的网站上subscribe的,交的费,苹果就分不到钱
: 如果你在Netflix的iPhone, iPad app里选subscribe,通过App Store交的钱,苹果就
: 可以分到钱。但是苹果只是要求,在Netflix的网站上有的选项,在App Store里也要有。
: 虽然分30%有点excessive,我觉得10-20%比较合适。就像网上购物的referral的利润一样
:
: subscription separately outside of the app, that same subscription offer
: must be made available, at the same price or less, to customers who wish to
: subscribe from within the app. In
: 乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

b*****s
发帖数: 187
8
will impact everything on this universe which you can read, watch or listen
through an apple iDevice with a monthly fee, so should include Hulu+ ;)
* if subscribe in apps..

to

【在 t****p 的大作中提到】
: ??也包括Hulu Plus?
:
: subscription separately outside of the app, that same subscription offer
: must be made available, at the same price or less, to customers who wish to
: subscribe from within the app. In
: 乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

d*****0
发帖数: 68029
9
good

【在 h**********9 的大作中提到】
: 以后你们用 iphone 落单卖股票, 也要交 30% apple tax.
w******x
发帖数: 4396
10
already backfired with rhapsody. rhapsody also "will be collaborating with
our market peers in determining an appropriate legal and business response
to this latest development"

to

【在 b*****s 的大作中提到】
: it does not make any sense for content streamers like Netflix to share any
: revenue with Apple.
: Apple is betting people will take a easy approach to subscribe in apps, I
: pretty sure many people will do so.
: I think this will backfire, either some providers will leave or they can
: create a separate iDevice only subscription plan, which will charge more (to
: compensate 30% Apple tax) to stream to iPhone, etc.
: Let's see. History will repeat itself.
:
: 有。

相关主题
可怜的MS,这WP7的市场份额how bad is the oneplus 5t HD streaming issue?
Friiday你亏死了Will Apple’s subscription plan spark a developer exodus?ZT
Mix 2 一周体验NETFLIX 比XFINILTY的stream好很多 (转载)
进入PDA版参与讨论
h**********9
发帖数: 3252
11
I smell antitrust. Remember the antitrust case against Microsoft for
bundling IE in windows. This apple app store thing is even worse.
It's very easy to understand why apple bans adobe flash. Flash will make a
crack in app store. It provides a way to bypass the app store to distrubute
applications. With this apple tax thing, probably the digital content
providers will eventually switch to HTML5 based client apps.
l**t
发帖数: 6971
12
Apple这个绝对是玩儿过分了。Jobs是不是因为健康问题思维不清楚了。
k****f
发帖数: 3794
13
其实也好办的,app开发者只需要针对通过app store的subscription多收一些钱
反正果果都很有钱的,不会感到鸭梨。

subscription separately outside of the app, that same subscription offer
must be made available, at the same price or less, to customers who wish to
subscribe from within the app. In
乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

【在 b*****s 的大作中提到】
: Gizmodo:Apple’s New Subscription Model Is Evil
: WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
: 准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
: 如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
: 的Mobile Device,比较搞

j*****h
发帖数: 2577
14
但是开发者不能在其他地方卖的价格比apple store里面低
这样下去,apple就相当于自杀了

to

【在 k****f 的大作中提到】
: 其实也好办的,app开发者只需要针对通过app store的subscription多收一些钱
: 反正果果都很有钱的,不会感到鸭梨。
:
: subscription separately outside of the app, that same subscription offer
: must be made available, at the same price or less, to customers who wish to
: subscribe from within the app. In
: 乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

k****f
发帖数: 3794
15
你放心好了,大妈们不会看到其他低价的地方
即使看到了,也会为苹果的高margin做贡献而感到异常欣慰的。

【在 j*****h 的大作中提到】
: 但是开发者不能在其他地方卖的价格比apple store里面低
: 这样下去,apple就相当于自杀了
:
: to

j*****h
发帖数: 2577
16
不是这样啊,好像是apple规定其他地方卖的不能比apple低,在apple卖的dev要交30%
的税
这apple不是自杀么

【在 k****f 的大作中提到】
: 你放心好了,大妈们不会看到其他低价的地方
: 即使看到了,也会为苹果的高margin做贡献而感到异常欣慰的。

c*******r
发帖数: 3289
17
apple的policy一直都这样。以前apple只眼开只眼闭不过是养肥猪,现在猪养肥了,也
该是宰的时候了。
r*******e
发帖数: 7583
18
NB,坐地收钱,无本万利

subscription separately outside of the app, that same subscription offer
must be made available, at the same price or less, to customers who wish to
subscribe from within the app. In addit:
乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

【在 b*****s 的大作中提到】
: Gizmodo:Apple’s New Subscription Model Is Evil
: WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
: 准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
: 如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
: 的Mobile Device,比较搞

r*******e
发帖数: 7583
19
可能apple算准了这些公司的profit margin超过30%了
于是狠命咬一口,看这些公司愿不愿意自断一臂

果就

【在 f*******5 的大作中提到】
: 分的是revenue,还不够赔的呢。
:
: 有。
: 一样
: to

a***y
发帖数: 19743
20
If Netflix sold subscription through in-app subscription, they should share
revenue.
The only issue is whether Apple can demand developers and publishers who use
iOS SDK and App Store to sell subscriptions to have to provide in-app
purchase/subscription along side with other subscription options.
In the end, it may be determined that it is a fair term for those who use
iOS SDK and App Store platform to sell/distribute apps.

to

【在 b*****s 的大作中提到】
: it does not make any sense for content streamers like Netflix to share any
: revenue with Apple.
: Apple is betting people will take a easy approach to subscribe in apps, I
: pretty sure many people will do so.
: I think this will backfire, either some providers will leave or they can
: create a separate iDevice only subscription plan, which will charge more (to
: compensate 30% Apple tax) to stream to iPhone, etc.
: Let's see. History will repeat itself.
:
: 有。

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Chromecast BB有货了,3个月free NetflixNetflix 账号共享
BB chromecast上货了lumia900这种手机到底是些什么人在买?!
apple airplay 可以在国内的液晶电视上用吗apple 7寸tablet无法和 google Nexus 7 竞争
进入PDA版参与讨论
a***y
发帖数: 19743
21
开发,营销,marketing整个iOS platform也不是无本啊。
相比之下,Google的策略是收集用户信息卖广告,可以免费,因为我卖广告,app可以
免费,app里面放广告。
苹果的subscription策略是绕过publisher,publisher都不知道谁subscribe了,也不
能主动给subscriber发广告垃圾邮件和出卖他们用户信息给third party

to

【在 r*******e 的大作中提到】
: NB,坐地收钱,无本万利
:
: subscription separately outside of the app, that same subscription offer
: must be made available, at the same price or less, to customers who wish to
: subscribe from within the app. In addit:
: 乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

c********n
发帖数: 4762
22
这个没有你们想的复杂, 果果有钱, 最终就是大家一起提价,最后等WP7成了气候,
一窝蜂就转向WP7了。
c********n
发帖数: 4762
23
iOS也卖广告的, 并且publisher并不喜欢ANDROID。

【在 a***y 的大作中提到】
: 开发,营销,marketing整个iOS platform也不是无本啊。
: 相比之下,Google的策略是收集用户信息卖广告,可以免费,因为我卖广告,app可以
: 免费,app里面放广告。
: 苹果的subscription策略是绕过publisher,publisher都不知道谁subscribe了,也不
: 能主动给subscriber发广告垃圾邮件和出卖他们用户信息给third party
:
: to

b*****s
发帖数: 187
24

who use
this is what wrong here, Apple leverages its absolute control over app
distribution/approval to gain advantage over (potential) competitors by
force an Apple tax. If Apple want provide on-demand video, Netflix will
be a competitor and may be driven out of iDevice by this practice.
I hope all the providers stand up this time, which will benefit everyone
in longer term.
use
it is not fair term, just imaging Microsoft do it to all PC
software/content providers

【在 a***y 的大作中提到】
: If Netflix sold subscription through in-app subscription, they should share
: revenue.
: The only issue is whether Apple can demand developers and publishers who use
: iOS SDK and App Store to sell subscriptions to have to provide in-app
: purchase/subscription along side with other subscription options.
: In the end, it may be determined that it is a fair term for those who use
: iOS SDK and App Store platform to sell/distribute apps.
:
: to

b*****s
发帖数: 187
25


不可能了,果果要求如果你提价,所有人都得涨同样的
PC/Xbox/PS3/WP7 的用户也得付同样的价(当然没有Apple Tax)
我不觉得Netflix 会这样做
当然如果Apple 允许Netflix create an Apple iDevice only subscription service
which charge around 40% more than plan for rest of the devices. 没问题,只
不过不买iDevice 就是了。

【在 c********n 的大作中提到】
: 这个没有你们想的复杂, 果果有钱, 最终就是大家一起提价,最后等WP7成了气候,
: 一窝蜂就转向WP7了。

a***y
发帖数: 19743
26
Apple runs App Store. If you want to sell within App Store, you have to
follow Apple's rules. Obviously Apple will not make rules that is
disadvantageous to itself. There is nothing wrong here.
Netflix can always stream to users by HTML5 apps. But naturally if you want
to distribute through App Store, you have to follow Apple's rules.
Grooveshark can always stream by HTML5, but they are stuck with flash. Even
now their desktop version is html + flash player instead of all flash like
before.
Yes Apple will gain advantage over competitors. I am not sure whether it is
100% good for Apple.
The end results may be that the court may require Apple to allow others to
open stores on iOS platform. But Apple should be granted their rights to set
rules of their own App Store.

【在 b*****s 的大作中提到】
:
: ,
: 不可能了,果果要求如果你提价,所有人都得涨同样的
: PC/Xbox/PS3/WP7 的用户也得付同样的价(当然没有Apple Tax)
: 我不觉得Netflix 会这样做
: 当然如果Apple 允许Netflix create an Apple iDevice only subscription service
: which charge around 40% more than plan for rest of the devices. 没问题,只
: 不过不买iDevice 就是了。

a***y
发帖数: 19743
27
obviously Apple want to compete with Netflix.
Netflix is gone, good for Apple, once Apple worked out deals with movie
companies.

service

【在 b*****s 的大作中提到】
:
: ,
: 不可能了,果果要求如果你提价,所有人都得涨同样的
: PC/Xbox/PS3/WP7 的用户也得付同样的价(当然没有Apple Tax)
: 我不觉得Netflix 会这样做
: 当然如果Apple 允许Netflix create an Apple iDevice only subscription service
: which charge around 40% more than plan for rest of the devices. 没问题,只
: 不过不买iDevice 就是了。

r*********n
发帖数: 4553
28
我觉得你换位思考很强,看来你是喜欢苹果税的。

【在 a***y 的大作中提到】
: obviously Apple want to compete with Netflix.
: Netflix is gone, good for Apple, once Apple worked out deals with movie
: companies.
:
: service

a***y
发帖数: 19743
29
Apple tax?
Apple is trying to tax Amazon Kindle, Netflix, Sony Bookstore etc. However,
I dare them raise price. And I don't buy books from Amazon Kindle, and I don
't subscribe to Netflix.

【在 r*********n 的大作中提到】
: 我觉得你换位思考很强,看来你是喜欢苹果税的。
k****f
发帖数: 3794
30
羊毛出在羊身上的

,
don

【在 a***y 的大作中提到】
: Apple tax?
: Apple is trying to tax Amazon Kindle, Netflix, Sony Bookstore etc. However,
: I dare them raise price. And I don't buy books from Amazon Kindle, and I don
: 't subscribe to Netflix.

相关主题
Mobile上程序的主流是App还是browser?苹果为什么不支持FLASH?
对APPLE最可怕的是市场饱和了.wp7威武
wm 7上有netflix吗?Netflix on Android
进入PDA版参与讨论
s********i
发帖数: 17328
31
我觉得这些规定是对用户有利的。现在有些digital copy的东西卖的比实物的都贵,不
make sense。
c********n
发帖数: 4762
32
MAKE SENSE啊, 实物的用旧了能换本新的吗? 能N个人同时拿一本吗? 在IOS上买的
, 只要是同一账号, 多少机器都可以用同一个COPY。我其实是很不赞同这种LICENSE
的方法, 但是果果喜欢。

【在 s********i 的大作中提到】
: 我觉得这些规定是对用户有利的。现在有些digital copy的东西卖的比实物的都贵,不
: make sense。

l******e
发帖数: 12192
33
为啥不行,书可以copy,disc可以copy

LICENSE

【在 c********n 的大作中提到】
: MAKE SENSE啊, 实物的用旧了能换本新的吗? 能N个人同时拿一本吗? 在IOS上买的
: , 只要是同一账号, 多少机器都可以用同一个COPY。我其实是很不赞同这种LICENSE
: 的方法, 但是果果喜欢。

s********i
发帖数: 17328
34
说的是content, subscription这种东西,比如报纸杂志,digital copy的数量是可以
控制的,比
如,一个subscription只能有两个iDevice装(iphone/ipad),apple的music不就是这
样么,如果
想要多个copy就多交钱。netflix也有数量限制。我就想看个报纸,如果定digital报纸
的钱超过定纸报
纸的钱,我是觉得不make sense。

LICENSE

【在 c********n 的大作中提到】
: MAKE SENSE啊, 实物的用旧了能换本新的吗? 能N个人同时拿一本吗? 在IOS上买的
: , 只要是同一账号, 多少机器都可以用同一个COPY。我其实是很不赞同这种LICENSE
: 的方法, 但是果果喜欢。

z*****k
发帖数: 600
35
Fair on not, it up to the court to decide.
The other problem is it is hard to for Apple maintain this additional cost
for long term. What if content distributors, Netflix, so on, offers quietly
non-cash promotional deals outside the Apps store after signup. Those deal
finder websites will make them known everywhere. This is just one
possibility among other ways.
From consumer point view, the new subscription rule inserted additional
terms into the supplier and consumer relationship, making them have to pay
higher prices compared to what they planned at the time of purchase. This
can easily attract lawyers to spin for class action law suit.

want
Even
is

【在 a***y 的大作中提到】
: Apple runs App Store. If you want to sell within App Store, you have to
: follow Apple's rules. Obviously Apple will not make rules that is
: disadvantageous to itself. There is nothing wrong here.
: Netflix can always stream to users by HTML5 apps. But naturally if you want
: to distribute through App Store, you have to follow Apple's rules.
: Grooveshark can always stream by HTML5, but they are stuck with flash. Even
: now their desktop version is html + flash player instead of all flash like
: before.
: Yes Apple will gain advantage over competitors. I am not sure whether it is
: 100% good for Apple.

s********i
发帖数: 17328
36
说的好像apple没钱雇律师似的,apple在公布规定之前,肯定咨询过律师的。

quietly

【在 z*****k 的大作中提到】
: Fair on not, it up to the court to decide.
: The other problem is it is hard to for Apple maintain this additional cost
: for long term. What if content distributors, Netflix, so on, offers quietly
: non-cash promotional deals outside the Apps store after signup. Those deal
: finder websites will make them known everywhere. This is just one
: possibility among other ways.
: From consumer point view, the new subscription rule inserted additional
: terms into the supplier and consumer relationship, making them have to pay
: higher prices compared to what they planned at the time of purchase. This
: can easily attract lawyers to spin for class action law suit.

z*****k
发帖数: 600
37
This would become the same thing as MSFT driving Netscape out.

【在 a***y 的大作中提到】
: obviously Apple want to compete with Netflix.
: Netflix is gone, good for Apple, once Apple worked out deals with movie
: companies.
:
: service

d*********g
发帖数: 2906
38
这个太TMD的狠了。
Netflix投了上billion的钱在infrastructure和marketing上,按照这个规定,要是用
户在电脑上注册,那个Netflix就能收
到所有的钱,要是用户在别的地方听说了Netflix,但下载了一个Netflix app,在那上
面注册了,那么Apple就要收30%
subscription fee。而且Apple还规定,在app中不能有external link让用户不通过app
进行注册。
这30%是gross margin,很难想象有多少subscription service能够承担这个数目。
BTW,这个是个例子,今天的新闻说Netflix exampted from this rule。不知道还有什么公司有这个待遇。
http://www.businessinsider.com/netflix-not-affected-by-apples-n
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/alleyinsider/silicon_alley_insi
der+(Silicon+Alley+Insider)

subscription separately outside of the app,
that same subscription offer must be made available, at the same price or
less, to customers who wish to
subscribe from within the app. In addition, publishers may no longer provide
links in their apps (to a web
site, for example) which allow the customer to purchase content or
subscriptions outside of the app.”
乐和录像,估计会影响Netflix,
Amazon Kindle,Nook Reader, etc

【在 b*****s 的大作中提到】
: Gizmodo:Apple’s New Subscription Model Is Evil
: WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
: 准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
: 如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
: 的Mobile Device,比较搞

M*****n
发帖数: 2948
39
这个确实太狠了,
还是类似于pc的系统比较好,
想干啥干啥,

app

【在 d*********g 的大作中提到】
: 这个太TMD的狠了。
: Netflix投了上billion的钱在infrastructure和marketing上,按照这个规定,要是用
: 户在电脑上注册,那个Netflix就能收
: 到所有的钱,要是用户在别的地方听说了Netflix,但下载了一个Netflix app,在那上
: 面注册了,那么Apple就要收30%
: subscription fee。而且Apple还规定,在app中不能有external link让用户不通过app
: 进行注册。
: 这30%是gross margin,很难想象有多少subscription service能够承担这个数目。
: BTW,这个是个例子,今天的新闻说Netflix exampted from this rule。不知道还有什么公司有这个待遇。
: http://www.businessinsider.com/netflix-not-affected-by-apples-n

l******e
发帖数: 12192
40
要这样说,M$,Intel就不会老是输官司赔钱了。它们没律师么?呵呵
做人不能太贪心

【在 s********i 的大作中提到】
: 说的好像apple没钱雇律师似的,apple在公布规定之前,肯定咨询过律师的。
:
: quietly

相关主题
Netflix on AndroidFriiday你亏死了
哪个cloud player 可以下载并且永久保存Mix 2 一周体验
可怜的MS,这WP7的市场份额how bad is the oneplus 5t HD streaming issue?
进入PDA版参与讨论
z*****k
发帖数: 600
41
Of course they did.
Apple feels great if more people like you start to think everything is
legitimate.

【在 s********i 的大作中提到】
: 说的好像apple没钱雇律师似的,apple在公布规定之前,肯定咨询过律师的。
:
: quietly

s********i
发帖数: 17328
42
我没看出apple能有什么被告的地方,apple无论在哪方面都够不成垄断。

【在 z*****k 的大作中提到】
: Of course they did.
: Apple feels great if more people like you start to think everything is
: legitimate.

e***y
发帖数: 4472
43
app store/market之类不应该这么强势, 还是该用b/s架构, 无论什么设备什么平台,
下力气做一个好用的全功能browser, 就能满足绝大部分网络应用需求, content
provider也不需要费神为不同平台定制app, 现在硬件效能越来越强, 效率也不是问题了

app
什么公司有这个待遇。

【在 d*********g 的大作中提到】
: 这个太TMD的狠了。
: Netflix投了上billion的钱在infrastructure和marketing上,按照这个规定,要是用
: 户在电脑上注册,那个Netflix就能收
: 到所有的钱,要是用户在别的地方听说了Netflix,但下载了一个Netflix app,在那上
: 面注册了,那么Apple就要收30%
: subscription fee。而且Apple还规定,在app中不能有external link让用户不通过app
: 进行注册。
: 这30%是gross margin,很难想象有多少subscription service能够承担这个数目。
: BTW,这个是个例子,今天的新闻说Netflix exampted from this rule。不知道还有什么公司有这个待遇。
: http://www.businessinsider.com/netflix-not-affected-by-apples-n

h**********9
发帖数: 3252
44
Microsoft 对 Amazon 说:“如果用户用 Internet Explorer 到 amazon.com 买东西
,你们要交 30% 的 Microsoft tax。”
这招是否和果子的异曲同工?
c****t
发帖数: 5452
45
微软真是可怜啊,只是bundle了ie,用户还有选择装其他浏览器就被搞antitrust了,到
苹果这儿,你不用app store连软件都装不了,还要被迫多交钱。。。
c****t
发帖数: 5452
46
还什么ie,所有用windows操作系统的subscription微软都收30%算了。

【在 h**********9 的大作中提到】
: Microsoft 对 Amazon 说:“如果用户用 Internet Explorer 到 amazon.com 买东西
: ,你们要交 30% 的 Microsoft tax。”
: 这招是否和果子的异曲同工?

b*****s
发帖数: 187
47
Maybe Windows 8 will do this, what a prefect world to people defending
Apple now, wohaha
Apple's greedy open a Pandora Box, bad for users in long run if other
decide to follow, but I doubt any other companies will be this low and
greedy for money.

【在 c****t 的大作中提到】
: 微软真是可怜啊,只是bundle了ie,用户还有选择装其他浏览器就被搞antitrust了,到
: 苹果这儿,你不用app store连软件都装不了,还要被迫多交钱。。。

s********i
发帖数: 17328
48
关键词是垄断,如果不是垄断,就没啥好说的,大不了没人再用app store,苹果自食
苦果。
s**u
发帖数: 1436
49
这个rule就像bestbuy卖kindle,要求顾客每在kindle上买一本书,就要交30%给它一样。
就算是referral, 哪有收30%的。可何况很多时候这些顾客根本不是因为app而referral
来的,
app只不过是多种途径的一种而已。
另外,apple的rule不仅仅是网站上的选项,app里也要有,而且要求价格一样,这样实
际剥夺了商家
针对不同渠道定价的权利。

有。
一样
to

【在 a***y 的大作中提到】
: 这个rule貌似允许用户在App Store外进行Subscription啊
: 比如你在Netflix的网站上subscribe的,交的费,苹果就分不到钱
: 如果你在Netflix的iPhone, iPad app里选subscribe,通过App Store交的钱,苹果就
: 可以分到钱。但是苹果只是要求,在Netflix的网站上有的选项,在App Store里也要有。
: 虽然分30%有点excessive,我觉得10-20%比较合适。就像网上购物的referral的利润一样
:
: subscription separately outside of the app, that same subscription offer
: must be made available, at the same price or less, to customers who wish to
: subscribe from within the app. In
: 乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

h**********9
发帖数: 3252
50

果子也没说用 I-疯 的都要交税,你可以用 safari browser 读书看报买东西来逃税。

【在 c****t 的大作中提到】
: 还什么ie,所有用windows操作系统的subscription微软都收30%算了。
相关主题
Will Apple’s subscription plan spark a developer exodus?ZTBB chromecast上货了
NETFLIX 比XFINILTY的stream好很多 (转载)apple airplay 可以在国内的液晶电视上用吗
Chromecast BB有货了,3个月free NetflixNetflix 账号共享
进入PDA版参与讨论
d*********g
发帖数: 2906
51
未来是everything in browser的。
但现在还不是,native app和in browser app还是有差距。不过这个差距越来越小了,
例如这个。
http://www.sencha.com/products/touch/

题了

【在 e***y 的大作中提到】
: app store/market之类不应该这么强势, 还是该用b/s架构, 无论什么设备什么平台,
: 下力气做一个好用的全功能browser, 就能满足绝大部分网络应用需求, content
: provider也不需要费神为不同平台定制app, 现在硬件效能越来越强, 效率也不是问题了
:
: app
: 什么公司有这个待遇。

c****t
发帖数: 5452
52
这个rule之前netflix这种基于subscription得free app 提交到app store需要给apple
什么fee吗?还是$99一年的developer fee就行了?如果是这样,apple肯定觉得自己免
费给这些fee app做广告了,觉着自己很憋屈,哈哈
c****t
发帖数: 5452
53
netflix你用safari也看不成啊

【在 h**********9 的大作中提到】
:
: 果子也没说用 I-疯 的都要交税,你可以用 safari browser 读书看报买东西来逃税。

b*****s
发帖数: 187
54
HTML5 is still a long way to go,
will not complete standard until 2014
Company like Apple can still block some HTML5 features, just like keep
Flash out.

【在 d*********g 的大作中提到】
: 未来是everything in browser的。
: 但现在还不是,native app和in browser app还是有差距。不过这个差距越来越小了,
: 例如这个。
: http://www.sencha.com/products/touch/
:
: 题了

e***y
发帖数: 4472
55
app的模式相当于c/s吧, 是有效率上的优势, 这个差距, 对大部分通用型的网络应用,
应该是可以很快缩小到忽略不计的, 尤其是像这些文字阅读、视频类的content. 以前
browser对触控和移动设备优化的不够, 但现在的改进是明显的. app留给更专业的应用
就好, 比如那些比较像样的游戏之类

【在 d*********g 的大作中提到】
: 未来是everything in browser的。
: 但现在还不是,native app和in browser app还是有差距。不过这个差距越来越小了,
: 例如这个。
: http://www.sencha.com/products/touch/
:
: 题了

h**********9
发帖数: 3252
56

没有什么不成的,HTML5 很强大,本身就能 deliver audio/video, 不需要 plugin,
关键是 netflix 愿不愿意下决心。

【在 c****t 的大作中提到】
: netflix你用safari也看不成啊
c*******o
发帖数: 1722
57
apple is for rich people. why do you guys worry about it?
go buy your android and leave apple alone.

subscription separately outside of the app, that same subscription offer
must be made available, at the same price or less, to customers who wish to
subscribe from within the app. In
乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

【在 b*****s 的大作中提到】
: Gizmodo:Apple’s New Subscription Model Is Evil
: WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
: 准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
: 如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
: 的Mobile Device,比较搞

d*********g
发帖数: 2906
58
HTML 5在W3C certify之前也可以take off啊。就像那个wifi 802.11 n一样,在IEEE
certify之前就已经普及了。反正现在
所有的新browser(包括IE 9)都已经支持现有HTML 5的绝大部分功能了。只要
developer都用那些common dominator
功能就好了。
不过Apple口口声声说支持HTML 5的标准,但一但要是web app威胁到它的app store
model的话,它肯定会在它的
safari浏览器中block一些功能的。现在Android上的browser可以access
accelerometer,这样就可以在浏览器中玩体感
游戏了,很难想象Apple也会implement相同的功能。

【在 b*****s 的大作中提到】
: HTML5 is still a long way to go,
: will not complete standard until 2014
: Company like Apple can still block some HTML5 features, just like keep
: Flash out.

d*********g
发帖数: 2906
59
同意。

,

【在 e***y 的大作中提到】
: app的模式相当于c/s吧, 是有效率上的优势, 这个差距, 对大部分通用型的网络应用,
: 应该是可以很快缩小到忽略不计的, 尤其是像这些文字阅读、视频类的content. 以前
: browser对触控和移动设备优化的不够, 但现在的改进是明显的. app留给更专业的应用
: 就好, 比如那些比较像样的游戏之类

d*********g
发帖数: 2906
60
HTML 5现在没有DRM,content很容易就被rip off了,这个是Netflix这样的公司现在还
不能用HTML 5来deliver的一个重
要原因之一。

【在 h**********9 的大作中提到】
:
: 没有什么不成的,HTML5 很强大,本身就能 deliver audio/video, 不需要 plugin,
: 关键是 netflix 愿不愿意下决心。

相关主题
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apple 7寸tablet无法和 google Nexus 7 竞争wm 7上有netflix吗?
Mobile上程序的主流是App还是browser?苹果为什么不支持FLASH?
进入PDA版参与讨论
f********m
发帖数: 8397
61
leave them alone!!!
http://www.youtube.com/watch?v=Wrxk79jxagU

to

【在 c*******o 的大作中提到】
: apple is for rich people. why do you guys worry about it?
: go buy your android and leave apple alone.
:
: subscription separately outside of the app, that same subscription offer
: must be made available, at the same price or less, to customers who wish to
: subscribe from within the app. In
: 乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

d*****0
发帖数: 68029
62
人果饭愿意给果果贡献收入,你们激动干嘛。
h**********9
发帖数: 3252
63

可以 block 一时,不能 block 一世,负则会重复 Mac/PC 的故事。总之我认为这个30
% 的 apple tax 行不通,就算不不被告 antitrust, 商家也会想方设法去逃掉。1% 已
经是不劳而获,3%就很肥了,10%算是贪得无厌,30%是异想天开。

【在 d*********g 的大作中提到】
: HTML 5在W3C certify之前也可以take off啊。就像那个wifi 802.11 n一样,在IEEE
: certify之前就已经普及了。反正现在
: 所有的新browser(包括IE 9)都已经支持现有HTML 5的绝大部分功能了。只要
: developer都用那些common dominator
: 功能就好了。
: 不过Apple口口声声说支持HTML 5的标准,但一但要是web app威胁到它的app store
: model的话,它肯定会在它的
: safari浏览器中block一些功能的。现在Android上的browser可以access
: accelerometer,这样就可以在浏览器中玩体感
: 游戏了,很难想象Apple也会implement相同的功能。

d*********g
发帖数: 2906
64
iPhone按现在的做法必然重蹈当年Mac的覆辙。那个30%的税简直就是pipe dream,没有
任何道理可言。

30

【在 h**********9 的大作中提到】
:
: 可以 block 一时,不能 block 一世,负则会重复 Mac/PC 的故事。总之我认为这个30
: % 的 apple tax 行不通,就算不不被告 antitrust, 商家也会想方设法去逃掉。1% 已
: 经是不劳而获,3%就很肥了,10%算是贪得无厌,30%是异想天开。

a***y
发帖数: 19743
65
IE不是App Store
你仍然可以用Safari去amazon.com买东西啊
Amazon卖东西的app不知道是否需要交钱

【在 h**********9 的大作中提到】
: Microsoft 对 Amazon 说:“如果用户用 Internet Explorer 到 amazon.com 买东西
: ,你们要交 30% 的 Microsoft tax。”
: 这招是否和果子的异曲同工?

h**********9
发帖数: 3252
66

off topic here. 请教一下这个 DRM 是什么原理?如果在 device level 拦截播放信
号,再重新 encode, 会有多大的失真?这样做的话,是否所有的 DRM 都是浮云?

【在 d*********g 的大作中提到】
: HTML 5现在没有DRM,content很容易就被rip off了,这个是Netflix这样的公司现在还
: 不能用HTML 5来deliver的一个重
: 要原因之一。

M*****n
发帖数: 2948
67
thank god we have several choices here so Microsoft cannot charge amazon 30%
fee.
otherwise amazon will for sure raise the prices.

【在 a***y 的大作中提到】
: IE不是App Store
: 你仍然可以用Safari去amazon.com买东西啊
: Amazon卖东西的app不知道是否需要交钱

d*********g
发帖数: 2906
68
首先什么是device level,如果说用device播放让一个摄像机在上面录的话,这个失真
就不用说了。
但是如果你把从Netflix server到device上的digital stream截获了(这个不难做到)
,再把它reassemble成原来的格式,
这个是无损的,但因为DRM的缘故,截获的file是不能播放的。所以DRM不是浮云,但
DRM也不是不能crack的,这个就是
另一个话题了。

【在 h**********9 的大作中提到】
:
: off topic here. 请教一下这个 DRM 是什么原理?如果在 device level 拦截播放信
: 号,再重新 encode, 会有多大的失真?这样做的话,是否所有的 DRM 都是浮云?

h**********9
发帖数: 3252
69
去他妈的 app store, 干脆我们搞个中立的 HTML5 app store, 开始免费,等几年后收
10% 的 tax.
b*****s
发帖数: 187
70
Assume u talking about framebuffer level,
I think DRM in OS/Device will stop it.
for video/audio pass through HDMI, there is also DRM support, which means
they are also encrypted.

【在 h**********9 的大作中提到】
: 去他妈的 app store, 干脆我们搞个中立的 HTML5 app store, 开始免费,等几年后收
: 10% 的 tax.

相关主题
苹果为什么不支持FLASH?哪个cloud player 可以下载并且永久保存
wp7威武可怜的MS,这WP7的市场份额
Netflix on AndroidFriiday你亏死了
进入PDA版参与讨论
h**********9
发帖数: 3252
71

用摄像机硬录当然行不通,经过这个 digital -> analog -> analog -> digital 过程
,什么都变样了。我说的是例如在 PC 上的 device driver or system media API 上
做手脚,这样虽然截获了的不是原来Netflix的格式,但好歹也是 digital 数据,然后
再压缩成其他通用的格式文件。

【在 d*********g 的大作中提到】
: 首先什么是device level,如果说用device播放让一个摄像机在上面录的话,这个失真
: 就不用说了。
: 但是如果你把从Netflix server到device上的digital stream截获了(这个不难做到)
: ,再把它reassemble成原来的格式,
: 这个是无损的,但因为DRM的缘故,截获的file是不能播放的。所以DRM不是浮云,但
: DRM也不是不能crack的,这个就是
: 另一个话题了。

q**l
发帖数: 505
72
这点钱果轮不在乎!
h**********9
发帖数: 3252
73

if they are encrypted in the whole pipeline, then it makes sense.
thanks.

【在 b*****s 的大作中提到】
: Assume u talking about framebuffer level,
: I think DRM in OS/Device will stop it.
: for video/audio pass through HDMI, there is also DRM support, which means
: they are also encrypted.

R***a
发帖数: 41892
74
yes, that's why PowerDvd requires HDCP-supported monitors to playback blu-
ray
it's encrypted in whole pipeline

【在 h**********9 的大作中提到】
:
: if they are encrypted in the whole pipeline, then it makes sense.
: thanks.

s**u
发帖数: 1436
75
这个不仅仅是果饭的问题了。因为apple要求所有渠道价格一样,任何publisher进入这个
ecosystem自然要让其他渠道的客户分担这多出来的apple tax。

【在 d*****0 的大作中提到】
: 人果饭愿意给果果贡献收入,你们激动干嘛。
c********n
发帖数: 4762
76
APPLE在SMARTPHONE又不是老大, 没有IOS, 他们会去其他地方的。 ANDROID只要10%
啊。
d*****0
发帖数: 68029
77
说得对,你仍然可以用WP7去看netflix嘛

【在 a***y 的大作中提到】
: IE不是App Store
: 你仍然可以用Safari去amazon.com买东西啊
: Amazon卖东西的app不知道是否需要交钱

a***y
发帖数: 19743
78
对啊
android的份额都大于iPhone了
谈何垄断

【在 d*****0 的大作中提到】
: 说得对,你仍然可以用WP7去看netflix嘛
d*****0
发帖数: 68029
79
恩,既然用apple产品就要有果饭.真的觉悟

【在 a***y 的大作中提到】
: 对啊
: android的份额都大于iPhone了
: 谈何垄断

h**********9
发帖数: 3252
80
垄断是指在 iOS/app store 平台上的垄断。
http://en.wikipedia.org/wiki/Sherman_Antitrust_Act
Despite its name, the Act has fairly little to do with "trusts". Around the
world, what U.S. lawmakers and attorneys call "antitrust" is more commonly
known as "competition law." The purpose of the Act was to oppose the
combination of entities that could potentially harm competition, such as
monopolies or cartels.
相关主题
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how bad is the oneplus 5t HD streaming issue?Chromecast BB有货了,3个月free Netflix
Will Apple’s subscription plan spark a developer exodus?ZTBB chromecast上货了
进入PDA版参与讨论
h**********9
发帖数: 3252
81
they should allow third party app stores.
z*****k
发帖数: 600
82
Lawyer instantly made from Wiki.
One thing nice about those greedy monsters, like some portable device makers
, is that they make things that can be carried everywhere and used to beat
other greedy monsters, like lawyers. lol.

the

【在 h**********9 的大作中提到】
: 垄断是指在 iOS/app store 平台上的垄断。
: http://en.wikipedia.org/wiki/Sherman_Antitrust_Act
: Despite its name, the Act has fairly little to do with "trusts". Around the
: world, what U.S. lawmakers and attorneys call "antitrust" is more commonly
: known as "competition law." The purpose of the Act was to oppose the
: combination of entities that could potentially harm competition, such as
: monopolies or cartels.

r*********n
发帖数: 4553
83
Is this Apple's way of fragmentation, to rule out poor users LOL

to

【在 c*******o 的大作中提到】
: apple is for rich people. why do you guys worry about it?
: go buy your android and leave apple alone.
:
: subscription separately outside of the app, that same subscription offer
: must be made available, at the same price or less, to customers who wish to
: subscribe from within the app. In
: 乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

p*****y
发帖数: 529
84
I think to build a anti-trust case, someone needs to prove that the company
has the intention to gain monoply status via non-competittive actions.
Whether the company in face is monoply or not simply doesn't matter.
I think the fact that apply hasn't been sued was probably just because there
's no such party whose interest conflicts with apple's in such a way that an
expensive law suit is worth the effort.
But it looks like the direction apple is going will just destroy itself. No
other party needs to be involved. Let's wait and see.

the

【在 h**********9 的大作中提到】
: 垄断是指在 iOS/app store 平台上的垄断。
: http://en.wikipedia.org/wiki/Sherman_Antitrust_Act
: Despite its name, the Act has fairly little to do with "trusts". Around the
: world, what U.S. lawmakers and attorneys call "antitrust" is more commonly
: known as "competition law." The purpose of the Act was to oppose the
: combination of entities that could potentially harm competition, such as
: monopolies or cartels.

a***e
发帖数: 27968
85
靠,屁点大的事,通过itunes订的苹果版统统加价30%
卖的高兴,苹果高兴,用户也会因为贵族气高兴
皆大欢喜

subscription separately outside of the app, that same subscription offer
must be made available, at the same price or less, to customers who wish to
subscribe from within the app. In addition, publishers may no longer provide
links in their apps (to a web site, for example) which allow the customer
to purchase content or subscriptions outside of the app.”
乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc

【在 b*****s 的大作中提到】
: Gizmodo:Apple’s New Subscription Model Is Evil
: WSJ:Apple's Subscription Rules Raise Possible Antitrust Issues
: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”
: 准备从经过apps store 的 digital subscription 中间收30% 费,包括电子书,音乐和录像,估计会影响Netflix,Amazon Kindle,Nook Reader, etc
: 如果Netflix 一怒之下从iOS Apps 中退出,岂不是WP7 成了目前唯一可以看Netflix
: 的Mobile Device,比较搞

a***e
发帖数: 27968
86
没关系,什么东西都出个苹果版,加个封面,搞俩签名,
完全可以声称不是同一个content
苹果版其他地方不卖,apps不卖其他版
类似于有flash没flash,没flash的加价30%

这个

【在 s**u 的大作中提到】
: 这个不仅仅是果饭的问题了。因为apple要求所有渠道价格一样,任何publisher进入这个
: ecosystem自然要让其他渠道的客户分担这多出来的apple tax。

s***o
发帖数: 2191
87
不用的收双倍60%

【在 c****t 的大作中提到】
: 还什么ie,所有用windows操作系统的subscription微软都收30%算了。
s***o
发帖数: 2191
88
we wish...but not very likely in a foreseeable future

【在 d*********g 的大作中提到】
: 未来是everything in browser的。
: 但现在还不是,native app和in browser app还是有差距。不过这个差距越来越小了,
: 例如这个。
: http://www.sencha.com/products/touch/
:
: 题了

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