w*****3
发帖数: 21 | 1 【 以下文字转载自 Statistics 讨论区 】
发信人: whoami3 (whoami3), 信区: Statistics
标 题: Statistical Marketing Analyst Job Opening
关键字: Statistical,Marketing,Analyst,Job,Opening
发信站: BBS 未名空间站 (Thu Nov 6 12:13:48 2014, 美东)
特别感谢MiTBBS,两年前从本版招到特别优秀的员工，感觉自己运气非常好。希望
这次仍然能选到优秀的candidates. Sponsor NON profit H1B. Email your resume to
[email protected]
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if you are interested.
Cleveland Clinic Foundation (Cleveland, OH)
Statistical Marketing Analyst - Marketing Division
Conducts patient profiling, path analysis, marketing ROI tracking,
segmentation, predictive modeling, marketing mix modeling and other in-depth
marketing analytics. Analyzes and reports the effectiveness of marketing
efforts through digital and direct marketing channels. Identifies
opportunities to improve marketing ROI and make recommendations to enhance
these efforts. Requires ongoing communication with clients in order to align
measurable business objectives with various marketing efforts. Develops
reports, tracks progress and trends, provides recommendations, and
effectively communicates to clients and other team members and supervisors.
Determines how analytics can inform the evolution of the Web site, mobile
media, and social media to allow the organization to capitalize on better
interactions with its current and potential customers. Develops strategies
for incorporating and aligning existing CRM, direct marketing, etc.
activities into the evolving online experience. Derives trends from data to
further define/revise these strategies. Provides individual service line
statistical reporting and executive reporting.Develops ROI reports and
analyses for service line marketing areas, including working with support
departments such as Finance to quantify dollar returns on marketing
investment. Manages analytics and reporting associated with advertising
campaigns, organic SEO efforts, paid search, combined Web/800# campaigns,
mobile and social media, etc.Installs and maintains analytic program(s).
Updates existing analytics software as necessary. Identifies analytics
program technical issues and manages resolution.Determines necessary
reporting data to drive / improve customer experience with marketing media.
Other duties as assigned.
EDUCATION: Bachelor's degree in Business, Marketing, Statistics, Mathematics
, or related field. Master's or PhD's degree in statistics preferred. | k****i
发帖数: 8 | |
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