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发帖数: 1034 | 1 ）Eilers Research最新报告显示，今年第二季度社交博彩游戏收益增长8.6%，达到6.
637亿美元。其发展速度有所减缓，但这也表明该市场正趋于成熟和稳定。
由于Facebook和移动平台的迅速发展，社交博彩游戏在短短几年时间内已成长为27亿美
元的产业。Caesars Interactive Entertainment目前仍以21.2%的市场份额遥遥领先，
其所占份额甚至超过竞争对手IGT（全球最大的老虎机制造商，旗下社交手机游戏代表
作为《DoubleDown Casino》的两倍），后者占比11%，该季度收益增长5.8%。
zynga-poker(from realtowin)
zynga-poker(from realtowin)
Zynga以8.8%的市场份额位列第三，其核心应用《德州扑克》在其Facebook社交博彩游
戏总收益中占比74%，这款游戏在该季度收益下降了12.5%，已经是其在Facebook连续第
六个季度收益下滑。
GSN/Bash Gaming仍是全球第四大社交博彩游戏发行商，市场份额为7.4%。该公司
Facebook收益下滑11%，但移动平台收益却增长11%。Big Fish Games仍是第五大社交博
彩游戏发行商，市场份额为6%，该季度Big Fish社交博彩游戏收益约3600万美元。
Facebook桌面平台的社交博彩游戏收益为3.29亿美元，该季度仅增长0.9%，但手机游戏
却增长了15.7%，达到3.35亿美元，移动平台在社交博彩游戏的全球收益中占比51%。
Google Play收益比上一季度增长20%，基于上半年的收益预测，2014年社交博彩游戏整
体收益有望达到27亿美元。
3）Global growth for social casino games slows to 8.6% in Q2 as big
companies dominate
Dean Takahashi
Social casino games grew 8.6 percent in the second quarter to $663.7 million
, according to a report by Eilers Research. That growth isn’t as fast as it
once was, but it shows that the market is becoming mature and established.
Social casino games have become a $2.7 billion worldwide industry in a short
few years thanks to rapid growth on Facebook and mobile. This has prompted
a lot of merger-and-acquisition deals as well as the creation of dozens of
startups. But as you can see from the chart, big companies are dominating
the market.
Caesars Interactive Entertainment still leads the market with 21.2 percent
market share thanks to its properties Playtika, Buffalo Studios, and Pacific
Interactive. Its share is more than double of the nearest competitor, IGT,
the world’s biggest slot machine maker and owner of the DoubleDown Casino
social-mobile games. IGT has 11 percent share, with revenue up 5.8 percent
in the quarter.
Zynga is in third place with 8.8 percent market share. The company’s core
app, Texas Hold’Em Poker, accounts for 74 percent of its social casino
gaming revenues on Facebook. That game’s revenues fell 12.5 percent in the
quarter, marking its sixth consecutive quarterly decline on Facebook. Zynga
’s Hit it Rich! Casino Slots game was able to offset that decline with a 24
percent revenue increase in the quarter.
The growth is also shifting to mobile. Facebook’s desktop canvas revenue
for social casino games was $329 million, up only 0.9 percent in the quarter
. But mobile games grew 15.7 percent to $335 million, making mobile the
biggest platform for social casino games now with 51 percent share of global
revenue
The Google Play store revenue grew 20 percent from the previous quarter. And
based on first half revenue, the overall social casino sector is expected
to hit $2.7 billion in revenue in 2014, compared to the previous estimate of
$2.6 billion.
GSN/Bash Gaming remained the fourth largest social casino game publisher
worldwide with an estimated 7.4 percent market share. The copmany’s
Facebook revenues decline 11 percent while mobile revenues grew 11 percent,
thanks to Bingo Bash on mobile. Big Fish Games, which operates Big Fish
Casino, remained the fifth largest social casino game publisher with 6
percent share. While that sounds small, the company got about $36 million in
revenue from its social casino games in the quarter.（source：venturebeat） |
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