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发帖数: 1034 | 1 Posted by Ryan Whitwam in HTC, News, One (M8, 2014)
HTC has had a rough time in recent years as Samsung has risen to dominance
in the Android device market. The resulting slump culminated in a year of
losses for the Taiwanese OEM, but today's Q2 2014 numbers signal a potential
turnaround. HTC had a small profit of NT$2.26 billion ($75 million) over
the last three months.
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HTC owes its change in fortunes to the One M8, which has been received well
by consumers. However, it's not all the sales. The company's net revenue is
actually lower this year than it was in this quarter last year. HTC has
slashed costs to reach this point, but you can only trim so much fat. It
needed the M8 to be a breakout hit, but it seems to have only been a modest
success.
The second quarter is traditionally strong for HTC because that's when it
releases flagship phones. Without another big win this fall, the company is
likely to sink back into the red, or very close to it. So, M8 Max? Yikes. |
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