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发帖数: 1034 | 1 http://gamerboom.com/archives/83892
1）据pocketgamer报道，苹果App Store开发者现在已经可以使用促销码发放IAP内容，
EA《实况赛车3》就是首款采用这一策略的游戏。
尽管苹果尚未公布任何官方消息，但148Apps.com发现，EA已经率先通过这一途径进行
促销，为玩家提供了IAP可兑换码。即使用户尚未购买这款游戏，也仍然可使用这些促
销码，因为App Store会在用户得到这些促销码时自动为其设备安装这款游戏。
real racing in app purchase（from pocketgamer)
real racing in app purchase（from pocketgamer)
App Store付费游戏开发者之前就已经可以推出促销码，而本次添加的IAP促销码无疑更
有利于开发者的游戏推广，但目前苹果开发者指南尚未反映这一变化，我们也无从确定
这是否只是EA一家专属的权利，还是说《实况赛车3》仅仅是首先使用这一策略的游戏。
2）据venturebeat报道，手机游戏发行商Storm8用户在过去5年中已突破4亿，目前有7
款游戏位居iOS畅销榜单前100名，该公司在今年4月份曾跻身十大畅销发行商榜单之列。
该公司目前有5000万月活跃用户，在市场上推出了40款免费手机游戏，员工数量达250
人。
3）据venturebeat报道，手机游戏开发商Space Inch最近推出的《Make It Rain》成为
最新热门手机游戏，是iOS和Android下载量最大的游戏之一。它发布于4月份，下载量
超过100万次，据称日常收益约5万美元（包括广告和IAP收益）。
make it rain(from recode.net)
make it rain(from recode.net)
该游戏主题是让玩家赚钱，收买政客，然后为自己赚到更多钱。玩家也可以花钱进行商
业投资、金融投资或政治投资（行贿）从而自动赢取资金。
据该工作室联合创始人Joshua Segall所称，这款游戏制作成本为1万美元，之后仅投入
100美元用于“获取用户”，而后就顺其自然，并看到游戏快速晋升榜单前列。
4）据venturebeat报道，育碧蒙特利尔及EA蒙特利尔工作室前创始人Alain Tascan在最
近采访中提到了自己创立Sava Transmedia这家社交及手机游戏工作室的失败经历。
Alain-Tascan(from ampersandmcgill)
Alain-Tascan(from ampersandmcgill)
他称这家新公司并没有收获足够的用户和收益，他向员工承诺如果下款游戏发布失败，
他会为所有人找到新工作，并且最终也的确兑现了这一承诺。
他发现要让曾经开发主机游戏的人才向社交、手机游戏转型非常困难，这些人才完全无
法推出能够适合移动市场的产品，因为手机游戏具有不同的获取用户和盈利方法。
5）据gamasutra报道，社交游戏公司Kabam日前在视频网站YouTube平台发布了新免费
Flash游戏《Blade of Excalibur》预览版本，这一现象表明YouTube这家谷歌旗下的视
频平台也开始添加了网页游戏托管服务。
富有创意的开发者数年前就已经开始使用YouTube的annotation功能创造“选择你自己
的冒险”式的电子游戏，但《Blade of Excalibur》却有所不同，它是一款真正运行于
YouTube页面的实时动作Flash游戏。
Blade of Excalibur（from youtube)
Blade of Excalibur（from youtube)
这个预览版本含有键盘控制功能，玩家可以体验简单的单人游戏模式，或者通过竞技模
式与其他玩家过招。
该游戏的完整版本实际上就是中文F2P网页游戏《街机三国》，它将于下个月在美国发
布。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联
系：游戏邦）
1）Apple allows developers to give away in-app purchases via promo codes
By Keith Andrew
Developers on the App Store can now give away in-app purchases using promo
codes, with EA’s Real Racing 3 the first game to make use of the apparent
rule change.
While Apple is yet to publish any statement regarding this shift in approach
, 148Apps.com editor Jeff Scott spotted EA was in the process of giving away
redeemable codes for a “Handful of Gold” in-app purchase as part of a
promotion, worth $1.99.
The code can be utilised even if the user in question doesn’t own the game,
with the App Store automatically installing the title on the consumer’s
device once it has been applied.
Opening up
Developers have long been able to give away promo codes for paid games – a
particularly useful tool when it comes to getting code in the hands of early
testers, or pushing the title out for review.
The addition of codes for in-app purchases should grease these wheels
further, even though Apple’s own developer guide is yet to reflect any
change.
Indeed, it’s currently unclear as to whether this is change lobbied for by
(and currently only available to) EA, or if Real Racing 3 is simply the
first game to make use of the new approach.（source：pocketgamer）
2）Storm8′s mobile games have reached more than 400 million casual gamers (
exclusive)
Dean Takahashi
Storm8 isn’t a household name yet, with generic games like Candy Blast
Mania and Farm Story. But the mobile publisher’s games have been played by
more than 400 million users over the past five years, according to chief
executive Perry Tam.
The company has hit that milestone even though it hasn’t had big-name hits
like Supercell’s Clash of Clans or King’s Candy Crush Saga. But Tam said
in an exclusive interview with GamesBeat that the company consistently has
six titles in the top 100-grossing games on iOS, and it currently has seven
such games. Overall, he says Storm8 is in the top 10 in terms of the largest
publishers on the top-grossing ranks in April.
“We have doubled our gaming network to over 400 million users in the past
year,” Tam said. “We’ve been around for five years, and I’ve been
extremely excited about how we’ve done in the last year. We believe that is
an exciting achievement, and we are excited about the future of mobile
gaming.”
Redwood City, Calif.-based Storm8 has about 50 million monthly active users,
and it has 40 free-to-play mobile games on the market. It has been
profitable for more than 20 quarters, and its revenues are high enough to
support a staff of 250 employees.
While it doesn’t have blockbusters, it has successful games that come out
of its portfolio approach. Storm8 consistently publishes about one game a
month, and it plans on launching 12 this year. The company’s game studios
shift resources back and forth, with team sizes ranging from less than 10 to
as many as 50. They make games across genres but focus mostly on casual
titles. Popular titles include Dragon Story, Bubble Mania, Jewel Mania and
Bingo!.
“We can shift resources easily within the company,” Tam said.
The reason that Storm8 can make money is that it cross-promotes its games to
gamers in its network. As players get into one game, they welcome pitches
of similar games from Storm8. That allows Storm8 to get a lot of users for
free, giving it a leg up on smaller rivals who face daunting user
acquisition costs.
As for King and Supercell, Tam said, “They have done amazing things and
created amazing games. We have huge respect for them. Our differentiator is
our focus on promoting games across our network. We understand what our
users want, and we try to triangulate on the games we want to make for them.”
Storm8 has made money since it was founded by Tam and other ex-Facebook
employees in 2009, and it has never raised any outside funding. Many of its
customers are overseas in Asia and in emerging markets, but a big chunk of
users are from the U.S., Canada, Western Europe, and Australia.
“There are billions of users out there on mobile,” Tam said. “We want to
keep building our network to encapsulate as many of them in as possible.”（
source：venturebeat）
3）The latest Flappy Bird success story on mobile is Make It Rain — and it
’s doing just that for its studio
Jeffrey Grubb
Be honest. If you had a stack of cash in front of you right now, you’d
likely end up swiping it all into the air while yelling something like “
making it rain.” It’s OK. You can admit it.
Well, for those of you who can accept that about yourself, you’re in luck.
The latest mobile game sensation is Make It Rain, and it’s all about
collecting cash, buying off politicians, and bringing down that sweet
greenback precipitation (which is something it’s also doing for developer
Space Inch games). It’s a free-to-play release for iOS and Android, and the
object is to make money. You can accomplish this by swiping your phone like
you are Lil Wayne in a music video. You can also automatically earn funds
by spending your money on business investments, financial investments, or
political (read: corruption) investments.
If all that sounds familiar, you’re likely a veteran of the inexplicably
addictive Cookie Clicker or Clicking Bad web games. Those basic web releases
had players doing nothing but clicking a mouse to make cookies or meth (
depending on the game) and then investing that into upgrades that helped you
make cookies or meth faster.
If that all sounds stupid to you, well … yeah. It is stupid, but that
gameplay structure is making around $50,000 every day, according to Space
Inch.
Make It Rain is currently one of the most-downloaded games on iOS and
Android. It debuted in April, and it has already racked up more than a
million downloads. And, like the arcade-style flying game Flappy Bird, Make
It Rain kinda came out of nowhere.
“We had the idea for something based on money counting for years,” Joshua
Segall, the cofounder of developer Space Inch, told GamesBeat. “And we
started seeing other games out there that are really what we consider
stripped down versions of Clash of Clans. Looking at that and Cookie Clicker
, we could see that making investments is just a great basic gameplay
mechanic. There are all kinds of games that do that in interesting ways.
Cookie Clicker does it in a really stripped down way, and we though we could
do that with our money idea.”
Make It Rain isn’t Space Inch’s first game, so when the developer decided
to start making its money-swiper, it did so with the intention of feeding
players into its existing puzzler Disco Bees. That game has you working with
a field of hexagons (honeycombs) that you have to get rid of by matching up
colors. Space Inch tooks its time designing and building Disco Bees, and it
figured it could maybe get a few more players by putting out another, maybe
inconsequential game that had a referral link built into it.
“We didn’t think it would be wildly popular — or even as popular as
Cookie Clicker — but it is,” said Segall. “And we really didn’t even do
anything.”
By “anything,” Segall is talking about marketing. His studio spent $10,000
producing Make It Rain, and then they put only $1,000 toward “acquiring
players” when it launched last month. Then Space Inch just let it go …
only to find it rapidly climbing the charts weeks later.
One Monday they saw that Make It Rain managed 10,000 installs. Then the next
day it got 15,000 more. Then 20,000, and then 140,000.
“And then we did 220,000 installs in a day. That’s what got us to No. 1,”
said Segall.
With the downloads came the money. Segall confirmed that Make It Rain brings
in around $50,000 from advertising and in-game purchases every day. But how
did it even reach this level of success in the first place?
“We really don’t know what happened,” said Segall.
When a game starts finding viral success like this, it’s hard to figure
where the downloads are coming from. And while Segall and the team at Space
Inch don’t know for sure, they think the Make It Rain caught on with a
college-age crowd.
“It’s the kind of thing where it’s just abnormally viral, which means
that whenever a person is downloading it, they are probably telling a friend
,” he said. “When we spent that $1,000, maybe we got 1,500 to 2,000
installs, and they were talking to their friends — which led to us getting
more than one extra organic per person.”
Segall also thinks that game is getting lots of old-fashioned word-of-mouth
marketing.
“I think the players are physically sitting next to each other, and I think
a lot of it is that we targeted people in their early 20s who are around
their friends a lot,” he said.
While the studio didn’t invest heavily in marketing, Make It Rain does
offer players the opportunity to double their earnings rate if they share
the game with two friends. And Space Inch is still trying to feed its new
players into Disco Bees with a similar offer for anyone who installs that
puzzle game.（source：venturebeat）
4）A game veteran’s hard lesson on the humane way to shut a startup
Dean Takahashi
Disclosure: The organizers of the Videogame Economics Forum paid my way to
France, where I participated in a couple of conference sessions. Our
coverage remains objective.
Alain Tascan built a great reputation in gaming as the founder of two major
development studios for two of the top game publishers: Ubisoft Montreal and
later EA Montreal. But he should also be remembered for the humane way in
which he closed his most recent company, Sava Transmedia. He told that story
last week at the Videogame Economics Forum in France.
Tascan’s Ubisoft Montreal has become one of the biggest console game
developers in the world, making hit titles such as Assassin’s Creed. But by
2011, he was finished with the big leagues. He started Sava Transmedia, a
social and mobile game studio that received a lot of media attention.
The company failed to get enough users and revenues. But before it reached
that point, Tascan warned the remaining employees: He told them he would
find them employment if the next release failed. And when the last game did
indeed fail, Tascan lived up to his promise and found every employee a job.
“I can say candidly that it was a very humbling experience and that I wasn
’t fast enough to embrace and understand the mobile and social world coming
from a traditional big-budget console background,” Tascan said in an
onstage chat with John Stokes, cofounder of Real Ventures and the Quebec
Venture Capital Association.
“This goes to the passion to do something different,” Tascan said. “In
console games, it is very difficult to take risks. I felt this startup was
something that was creatively interesting. I wanted to do mobile games. I
was really wrong.”
The company released a number of mobile products, including Rubber Tacos,
Treasure Tower Sprint, Flip Chip Poker, and Flip Chip Slots. Tascan said he
found it was very difficult to convert console-game-development talent to
mobile and social. Such talented employees can create great titles, but they
may still fail completely in properly launching a mobile business, which
has different methods for acquiring or monetizing players.
176 developers with $600 million in annual revenue told us how they monetize
games:
“Many indies come from the console world, and even I was from that side,”
he said. “My advice would be to look at the market, find a business
opportunity, and try to fit your passion within this business opportunity.”
Stokes said he had a lot of respect for how Tascan closed his company.
“It takes more courage to close a company than it does to start one,” said
Stokes. “There are people who would start companies, but I wish they would
shut down and release the talent back into the pool.”（source：venturebeat）
5）YouTube testing the waters for Flash-based game demos
By Alex Wawro
Newsbrief: Social game company Kabam is hosting a preview version of its
upcoming free-to-play Flash game Blades of Excalibur on YouTube, suggesting
that Google’s video platform has added web game host to its growing list of
functions.
Creative developers have used YouTube’s annotation feature to create choose
-your-own-adventure video games on the platform for years, but Blades of
Excalibur is a bit different — it’s a real-time action Flash game running
on a YouTube page.
The preview version is a simple side-scrolling beat-em-up with keyboard
controls in which you can either play through a simple single-player story
mode or fight other players in real-time via an arena mode.
The full game, which is actually a localized version of the Chinese F2P web
game Three Kingdoms Action, will be released in the U.S. sometime next month
as part of Kabam’s initiative to fund foreign developers of popular games
who wish to bring their work to Western markets.（source：gamasutra） |
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