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发帖数: 1034 | 1 Twitter’s very bad week has a glimmer of hope, thanks to a new study from
Harvard’s Institute of Politics that shows teenagers might — just might —
be latching on to Twitter.
The Harvard report examines the digital habits of America’s young citizens.
When asked “What is the one website, social network, or app that you could
not live without?” Facebook was the clear winner at 24 percent for students
of all ages.
Google came in at a distant second with 7 percent, and Twitter was in third
place with 3 percent.
But perhaps the most interesting finding was that high schoolers were twice
as likely as college students, and 6x more likely than graduate students, to
say they couldn’t live without Twitter.
Thirteen percent of high schoolers can’t live without Twitter — exactly
the same proportion as say that about Facebook.
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This could be good news for Twitter, which only managed to bump its number
of users by 5 percent (to 255 million) from December (when it had 241
million users).
Maybe high schoolers like Twitter because Facebook is soooo last generation,
or because they’re particularly drawn to professing their love of Justin
Bieber in less than 140 characters.
Either way, Twitter execs may find some solace that its youngest users like
it best.
Another interesting finding is that while many of the social sites have a
liberal bias, Republicans are totally winning at Pinterest (40 percent
Republican vs. 32 percent Democrats). Happily, both Facebook and Snapchat
are bastions of bi-partisan goodness.
politics-social-media
You can read the full report here. |
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