s*f
发帖数: 1071 | 1 【 以下文字转载自 USANews 讨论区 】
发信人: smf (smf), 信区: USANews
标 题: 抵制川普喉舌Breitbart已达千家，财富500基本全部抵制
发信站: BBS 未名空间站 (Tue Feb 28 11:46:01 2017, 美东)
美国所有大企业都撤出广告
Advertising Boycott of Breitbart News is Growing
According to fortune.com，conservative news website Breitbart News has
gotten a lot of attention since Donald Trump was elected, in part because
former Breitbart chairman Steve Bannon is now a senior strategist advising
the president. But not all of the
attention it has received is good.
Over the past month or so, a social media campaign has gradually gathered
steam that is aimed at convincing advertisers to stop doing business with
Breitbart News. It appears that this campaign is now affecting how even
large advertising agencies think about the site, which is known for its ties
to racist groups.
According to a leaked memo obtained by BuzzFeed, an Australian agency owned
by the global advertising giant Omnicom -- which handles advertising and
marketing campaigns for all of the major Fortune 500 brands including
McDonalds and Apple -- has advised its staff that many of the firm's clients
are asking that their ads not appear on Breitbart.
The memo mentions the crowdsourced anti-Breitbart campaign known as "
Sleeping Giants," which encourages Twitter users and those on other social
networks to shame large companies into not doing business with Breitbart.
The latest update says that over 1,000 advertisers have blocked the site
from their media-buying programs.
A recent check of the Breitbart site showed there are few if any ads for
large consumer brands. Most of the advertising appears to consist of ads for
diet supplements and conservative newsletters, among other things.
The Omnicom memo said that "brands who advertise on Breitbart [are] being
called out by a Twitter following called Sleeping Giants," according to
BuzzFeed's report. "Many of our global clients have already requested that
we block this site."
The memo goes on to point out that while the content on the Breitbart site "
is pretty unpalatable for most, it isn't illegal or prohibited by most
exchanges" such as Google's display ad network. But the Omnicom letter
advises staff to make sure that any ad buys they do through ad networks don'
t include the Breitbart site.
Breitbart is known for supporting what some refer to as the "alt right"
movement in the United States, a loose affiliation of politically
conservative groups that include overtly racist organizations such as
Richard Spencer's National Policy Institute, which advocates for something
it calls "white nationalism."
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One of Breitbart's most notorious writers is Milo Yiannopolous, who has been
banned from Twitter for encouraging his followers to abuse and harass other
users including the comedian and actress Leslie Jones.
The Breitbart writer, who helped popularize the term "alt right," also
recently had a major book contract with Simon & Schuster pulled because of
comments he made during an interview, in which he appeared to condone sex
between adult men and 13-year-old boys.
There were reports that Breitbart News might be considering severing its
ties to Yiannopolous because of his comments, after a number of the site's
employees complained and threatened to quit. On Tuesday, the Breitbart
writer announced that he would no longer be affiliated with the site.
What remains to be seen is whether the response from advertisers and
agencies like Omnicom will increase the pressure on the site to moderate its
coverage.
In November, the digital ad platform AppNexus said that it was banning
Breitbart from using its ad tools because the site promoted racism and
content that might incite violence, which was against the firm's rules.
Food maker Kellogg Co. announced several months ago that it would no longer
place advertising on Breitbart's site, at which point the publisher launched
a hashtag campaign called #DumpKelloggs. The site's editor-in-chief said at
the time that boycotting Breitbart News "for presenting mainstream American
ideas is an act of discrimination and intense prejudice." | n**d
发帖数: 9764 | 2 财富500全是大资本家的买卖。可以说这个喉舌是资本家的敌人，工农的救星吗？
【在 s*f 的大作中提到】
: 【 以下文字转载自 USANews 讨论区 】
: 发信人: smf (smf), 信区: USANews
: 标 题: 抵制川普喉舌Breitbart已达千家，财富500基本全部抵制
: 发信站: BBS 未名空间站 (Tue Feb 28 11:46:01 2017, 美东)
: 美国所有大企业都撤出广告
: Advertising Boycott of Breitbart News is Growing
: According to fortune.com，conservative news website Breitbart News has
: gotten a lot of attention since Donald Trump was elected, in part because
: former Breitbart chairman Steve Bannon is now a senior strategist advising
: the president. But not all of the
| e*****3
发帖数: 1445 | 3 可以
【在 n**d 的大作中提到】
: 财富500全是大资本家的买卖。可以说这个喉舌是资本家的敌人，工农的救星吗？
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