i**T
发帖数: 3441 | 1 BP buys 'oil spill,' related Internet search terms to manage
Whether it’s a $50 million TV commercial blitz or BP CEO Tony Hayward
snapping to a reporter that he wanted “his life back,” the company behind
the nation’s worst oil disaster in history can’t seem to get its message
right.
Now, the latest media misstep, according to media watchdogs and industry
experts: the company has been buying up the top Internet search terms such
as “oil spill” or “BP” – a move that places its corporate website a | i**T
发帖数: 3441 | 2 Currently, anyone from a political candidate to a non-profit or business of
any size can pay to “get its message in front of the public,” says Google
spokesperson Sandra Heikkinen. | l******e
发帖数: 12192 | 3 "光ethics课就好几堂，MBA也大都得上ethics课。如果没有道德和社会责任，只管赚钱
，那是中国的毒奶粉，毒米，地沟油。"
behind
【在 i**T 的大作中提到】
: BP buys 'oil spill,' related Internet search terms to manage
: Whether it’s a $50 million TV commercial blitz or BP CEO Tony Hayward
: snapping to a reporter that he wanted “his life back,” the company behind
: the nation’s worst oil disaster in history can’t seem to get its message
: right.
: Now, the latest media misstep, according to media watchdogs and industry
: experts: the company has been buying up the top Internet search terms such
: as “oil spill” or “BP” – a move that places its corporate website a
|
|
