w**z
发帖数: 8232 | 1 Microsoft and Amazon Are Threatening Tableau’s Growth
Market Realist By Anne Shields
November 10, 2015 1:08 PM
Teradata Falters, Tableau Software Reports Growth in 3Q15
(Continued from Prior Part)
Microsoft and Amazon have greater scale and presence than Tableau Software
In the prior part of this series, we looked at Tableau Software’s (DATA)
earnings performance in fiscal 3Q15 and the impact on the company’s share
price. We also looked at big technology players such as Microsoft (MSFT),
Amazon (AMZN), and IBM (IBM) and their increasing interest in the big data
space. We saw that this is negative news for Tableau Software. Now let’s
see how these companies are posing a threat to Tableau.
Big data analytics and visualization are essentially enterprise-focused
services. In 2015, Microsoft announced several upgrades to its Power
Business Intelligence (or Power BI) platform. The upgrades enable increased
collaboration between work groups and other software owned by Microsoft. So
Microsoft customers who deploy MS Azure can add Power BI tools to attract
Tableau’s customer base.
Microsoft Cortana Analytics Suite, which includes Power BI, Cortana virtual
assistant, and MS Azure services, is very diversified. This gives enterprise
customers a lot of flexibility in analyzing and making future business
decisions. This platform is in sync with the company’s vision to “break
down the walls between devices, applications, and people.”
Microsoft is eager to utilize all its products and services to create an
efficient enterprise business. This is not great news for Tableau Software,
which is involved in the sale of BI Data Analytics.
Amazon poses a much bigger risk to Tableau Software with the scale and
presence of Amazon Web Services (or AWS). It recently launched BI and
analytics services and offerings in early October 2015. which it claims will
help businesses analyze their data. So its services will directly compete
with Tableau Software.
Microsoft and Amazon offerings go beyond big data and extend to cloud
infrastructure and enterprise services
Although Tableau is a focused big data player, peers Microsoft and Amazon
have a lot to offer apart from big data. Both companies provide cloud
infrastructure services and other enterprise services from a single platform
. Adding to Tableau’s woes, its Tableau Server product is available on AWS. |
|
