f********3
发帖数: 210 | 1 Tel-marketing (make direct phone calls to potential
customers)
Direct Mail (send mails to potential customers)
Suppose the cost will be $1.00 per call, $0.50 per mail.
Suppose the contact rate will be 50% for phone calls (assume
that each call cost $1.00 no matter the customer is
contacted or not), and 100% for direct mail.
Suppose the successful rate for those made through phone
calls is 6% for direct mail is 2%.
Suppose the profit for bringing in each customer is $100.
Which approach is bette | s*********k
发帖数: 65 | 2 bottom up vs.top down ?
【在 f********3 的大作中提到】
: Tel-marketing (make direct phone calls to potential
: customers)
: Direct Mail (send mails to potential customers)
: Suppose the cost will be $1.00 per call, $0.50 per mail.
: Suppose the contact rate will be 50% for phone calls (assume
: that each call cost $1.00 no matter the customer is
: contacted or not), and 100% for direct mail.
: Suppose the successful rate for those made through phone
: calls is 6% for direct mail is 2%.
: Suppose the profit for bringing in each customer is $100.
| W*N
发帖数: 1354 | 3 The second one is correct.
For any business, the most important thing is the earning-to-investment
ratio.
If you put in a unit of money, say 1 million dollars (or for simplicity sake
, let's say 1 dollar), you want to find out the way that can maximize your
earning.
So even in the first example, if you spend 1 millions, direct mailing can
earn you more than tele-marketing. | f********3
发帖数: 210 | |
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