Found the article: http://www.usatoday.com/sports/football/nfl/2004-11-25-cover-snappers_x.htm
"Ideally on place kicks, the ball reaches the holder with laces facing away so
he doesn't have to get the laces out for the kicker. Gammon wants his ball to
rotate 31/2 times on its way to the holder."
Chicago Bears's LS Patrick Mannelly has his own website giving you tips how to
become a LS; http://www.longsnapper.com