l**r
发帖数: 76 | 1 I was asked to draft the wastewater portion of a target market plan for a
state that our company plans to develop a market in. My boss, as always,
only gives big picture guidance. Any good reference on writing up such a
thing? What might be the key points that need to be included? thx. | m*l
发帖数: 507 | 2 I think you might want to try the business board instead. | l**r
发帖数: 76 | 3 Already consulted with my friend who holds an MBA. What I wanted to know are
the particulars in this industry, e.g. should I get started with listing
all the municipalities within a reasonable distance from our office?
【在 m*l 的大作中提到】
: I think you might want to try the business board instead.
| z****o
发帖数: 373 | 4 I think your question is too general. There is no standard target market
plan. If you list your position, responsibility, and the purpose of this
plan, you might get more opinions here. If you are a junior level, talk to
your boss more often and don't be afraid of asking questions. | s*****e
发帖数: 383 | | i**l
发帖数: 87 | 6 (1) Wastewater industry is often driven by regional/national regulations. In
order to develop a market strategy, company needs to identify the
initiatives behind their products. For example, how can their products
address the specific problems in that region?
(2) A good market plan needs complete analysis of the existing competitors
in those regions, including their strength and weakness, cost, and customers
. This will potentially lead to your target market share. For example, some
giant compet
【在 l**r 的大作中提到】
: I was asked to draft the wastewater portion of a target market plan for a
: state that our company plans to develop a market in. My boss, as always,
: only gives big picture guidance. Any good reference on writing up such a
: thing? What might be the key points that need to be included? thx.
| e*****n
发帖数: 37 | 7 Nice write-up. Admire!
In
customers
some
,
【在 i**l 的大作中提到】
: (1) Wastewater industry is often driven by regional/national regulations. In
: order to develop a market strategy, company needs to identify the
: initiatives behind their products. For example, how can their products
: address the specific problems in that region?
: (2) A good market plan needs complete analysis of the existing competitors
: in those regions, including their strength and weakness, cost, and customers
: . This will potentially lead to your target market share. For example, some
: giant compet
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