e****7
发帖数: 4387 | 1 【 以下文字转载自 Texas 讨论区 】
发信人: roc999 (James Bond), 信区: Texas
标 题: 手把手教你如何经济上痛击ABC和Jimmy Kimmel.
发信站: BBS 未名空间站 (Fri Nov 1 22:38:00 2013, 美东)
希望能够有更多的人发信给ABC的赞助商劝他们扯广告。
11/4/2013 update 我今天已经收到P&G North America的回复说要在公司里面考虑这个
事情了。 虽然不确保肯定会有结果，但是至少这个方式让赞助商能够衡量一下是否继
续在ABC打广告是最好的选择。
Charles Schwab也回信说要discuss with marking feedback group了。原文“I did
forward this information to our Marketing Feedback group. I can understand
how this could be upsetting. Please know that Charles Schwab would never
actively endorse such matter.” 我理解这不能说明一定会有所行动，但是至少是一
个好的开始。
_______________________
手把手教你如何经济上痛击ABC和Jimmy Kimmel.
从美国人民的斗争经验来看，通过劝说赞助商撤广告是取胜的一条有效途径。商人趋利
避害，容易说服。
下面整理了ABC赞助商的列表，联系方式，facebook page. 每个人只需要花10分钟左右
的时间就可以把你的看法传达给各大赞助商的PR部门。
消息内容后面有一个写好的模板可以供你修改使用。
以下列表从BunnyNPiggy 那个修改的, 谢谢
Sony
https://www.facebook.com/Sony
Budlight
http://contactus.anheuser-busch.com/contactus/Budlight/contact_
https://www.facebook.com/BudLight
Ciroc Vodka
https://www.facebook.com/OfficialCirocVodka
BMW
http://www.bmwusa.com/Standard/Content/ContactUs/
http://www.facebook.com/BMW
Customer Relations:
1-800-831-1117
c***************[email protected]
Benz
http://mercedes-benz.custhelp.com/app/ask
http://www.facebook.com/MercedesBenz
Aloha Airlines
http://www.alohaairlines.com/
Sears
http://www.sears.com/cshome/nb-100000000020506
http://www.facebook.com/sears
Mr. Clean and Swiffer
http://homemadesimple.custhelp.com/app/answers/list/p/18/c/0
http://www.facebook.com/swiffer
Charles Schwab
http://www.schwab.com/public/schwab/client_home/contact_us
http://www.facebook.com/CharlesSchwab
Kellogg's
http://www.kelloggs.com/en_US/contact-us.html
http://www.facebook.com/Kelloggs
Chase Rewards Card
https://www.chase.com/credit-cards/customer-service
http://www.facebook.com/chasesapphire
AAA
http://ww1.texas.aaa.com/en-tx/information/Pages/contact-us.asp
http://www.facebook.com/AAAFanPage
Bounty
http://pg.custhelp.com/app/answers/list/p/57
http://www.facebook.com/bounty
Symantec
http://www.symantec.com/support/assistance_care.jsp
http://www.facebook.com/Symantec
Mitshubishi
http://www.mitsubishicars.com/MMNA/jsp/contact.do
T-Mobile
http://www.t-mobile.com/contact-us.html
http://www.facebook.com/TMobile
Mazda
http://www.mazdausa.com/MusaWeb/emailMazda.action
http://www.facebook.com/Mazda
CitiGroup
https://online.citibank.com/US/JRS/portal/contactus.do
http://www.facebook.com/citi
Claritin
http://www.claritin.com
http://www.facebook.com/Claritin
phone: 1-800-CLARITIN
Jell-O
http://www.jello.com/
http://www.facebook.com/Jello
Home Depot
http://www.homedepot.com
http://www.facebook.com/homedepot
Red Lobster
http://www.redlobster.com/
http://www.facebook.com/redlobster
Hyundai Motor America
http://www.hyundaiusa.com
http://www.facebook.com/Hyundai
CashCall
http://www.cashcall.com
http://www.facebook.com/CashCall
Comcast
http://www.comcast.com
http://www.facebook.com/xfinity
Aflac
http://www.aflac.com/
http://www.facebook.com/Aflac
Nissan
http://www.nissanusa.com/
http://www.facebook.com/nissanusa
Carl's Junior
http://www.carlsjr.com/
http://www.facebook.com/carlsjr
发个给ABC Sponsor的信的模板供大家参考。如果有有识之士有更好的模板更好。没有
之前大家可以凑活用。
————————
给sponsor的信的模板文字
In lieu of recent Jimmy Kimmel show scandal of promoting racial killing
among small children, we urge your company to reconsider your sponsorship
with the Jimmy Kimmel Show and ABC.
The racial killing statement, although presented by a child, is clearly
scripted by the show’s writers. The show was recorded in the afternoon,
hours before it was aired. There is no excuse for ABC trying to shift the
blame to a child.
No matter which side you are on the issue, the fact is that this incident
has created an outrage among Asian communities. By simply being associated
with the show and ABC, it could greatly damage your brand image among your
potential customers, even long after this event. As a matter of fact, in the
coming weeks, there will be widespread coordinated boycott of Jimmy Kimmel
show and those sponsors continue to sponsor the show and ABC.
We are not asking you to support us or even agree with us. We respect your
own judgment. However, we are asking you to reconsider where you can best
spend your advertising dollars to bring you most value for your business.
From investment point of view, at this moment, it is too huge a risk for you
to associate your brand with such a show, to say the least, is not
politically correct. There are other advertising venues and other late night
talk shows for you to advertise your product equally well. We wish the
best for your business and hope you will consider our recommendation and
make the wise choice for your business.
Yours sincerely,
References:
http://www.washingtonpost.com/business/abc-apologizes-to-asian-
http://petitions.whitehouse.gov/petition/investigate-jimmy-kimm
http://news.xinhuanet.com/english/world/2013-11/02/c_132852590.
http://www.eonline.com/news/475024/abc-apologizes-for-jimmy-kim
http://entertainment.time.com/2013/10/28/kids-say-the-most-divi |
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