X***9
发帖数: 7385 | 1 Did you know?
你知道吗？
与其它车厂只给销售做广告的不同，本田公司是美国第一个给recall做大型广告推广活
动的车厂
Honda Motor Co., the carmaker at the center of an airbag safety crisis, is
spending millions of dollars on its first U.S. advertising campaign linked
to a recall.
本田公司-汽车制造商正值高田气囊安全危机过程中，花费数百万美元在美国开展了第
一个关于回召方面的广告宣传企划。
The company will urge owners to immediately replace potentially lethal
airbags made by Takata Corp. in Honda cars through advertisements on March
16. The notices will be placed in more than 120 U.S. newspapers and
announced on radio in more than 110 markets in English and Spanish, it said
in a statement.
本田希望用户尽快地更换可能有问题的高田气囊。
Honda hopes that this new consumer information campaign will bolster our
existing and continuing efforts to reach our customers and maximize the
vehicle repair completion rates associated with recalls to replace Takata
airbag inflators," Honda's John Mendel said in the attached statement. "
These ads are a strong call to action from our company designed to break
through the clutter, grab the attention of customers driving affected
vehicles, and urge that they get required repairs as soon as possible."
The campaign will kick off March 16 with full-page color ads in over 120
newspapers and 30-second radio spots in 110 markets. Because it's 2015, the
company will also use sponsored Facebook posts "that mention the specific
vehicle owned by each identified user." Yep, here's the future.
Honda's ads will largely be focused in the 11 high-humidity states and
territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana,
Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands)
most affected by the Takata recall. Several of the states were part of the
initial National Highway Traffic Safety Administration investigation, like
Florida, Hawaii, the USVI and Puerto Rico.
"The goals of this campaign is to save lives and prevent injuries," Mendel
added. This campaign will be worth watching, not only because they deliver
an important message, but they could set a precedent for the handling of
future major recalls.
本田CEO主动为高田气囊事件降级
反观其他车厂的态度，不是还在调查中就是不承认有问题，要不就只愿意小规模的回召
一些高湿度高温度地区的车型比如说佛罗里达州的
另外外提醒一下买2手车的同学们，如果不是在正规车行买一定要注意车的recall报告
，最近一个受害者刚在私人车行买了一部车就出问题了，这个车行并没有做本田公司早
在2011年就发布的气囊回召。虽然当时高田气囊问题并没有延烧。
本田官网的回召查询网站
http://www.honda.com/recalls
回召有分safety和none-safety，如果有关safety的，请尽快洽当地认证车行处理 | X***9
发帖数: 7385 | | V****r
发帖数: 925 | 3 大赞
【在 X***9 的大作中提到】
: Did you know?
: 你知道吗？
: 与其它车厂只给销售做广告的不同，本田公司是美国第一个给recall做大型广告推广活
: 动的车厂
: Honda Motor Co., the carmaker at the center of an airbag safety crisis, is
: spending millions of dollars on its first U.S. advertising campaign linked
: to a recall.
: 本田公司-汽车制造商正值高田气囊安全危机过程中，花费数百万美元在美国开展了第
: 一个关于回召方面的广告宣传企划。
: The company will urge owners to immediately replace potentially lethal
| X***9
发帖数: 7385 | 4
本田是希望知道的人越多越好，和日黑推崇的gm做法完全相反
【在 V****r 的大作中提到】
: 大赞
| X***9
发帖数: 7385 | 5 Did you know?
你知道吗？
与其它车厂只给销售做广告的不同，本田公司是美国第一个给recall做大型广告推广活
动的车厂
Honda Motor Co., the carmaker at the center of an airbag safety crisis, is
spending millions of dollars on its first U.S. advertising campaign linked
to a recall.
本田公司-汽车制造商正值高田气囊安全危机过程中，花费数百万美元在美国开展了第
一个关于回召方面的广告宣传企划。
The company will urge owners to immediately replace potentially lethal
airbags made by Takata Corp. in Honda cars through advertisements on March
16. The notices will be placed in more than 120 U.S. newspapers and
announced on radio in more than 110 markets in English and Spanish, it said
in a statement.
本田希望用户尽快地更换可能有问题的高田气囊。
Honda hopes that this new consumer information campaign will bolster our
existing and continuing efforts to reach our customers and maximize the
vehicle repair completion rates associated with recalls to replace Takata
airbag inflators," Honda's John Mendel said in the attached statement. "
These ads are a strong call to action from our company designed to break
through the clutter, grab the attention of customers driving affected
vehicles, and urge that they get required repairs as soon as possible."
The campaign will kick off March 16 with full-page color ads in over 120
newspapers and 30-second radio spots in 110 markets. Because it's 2015, the
company will also use sponsored Facebook posts "that mention the specific
vehicle owned by each identified user." Yep, here's the future.
Honda's ads will largely be focused in the 11 high-humidity states and
territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana,
Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands)
most affected by the Takata recall. Several of the states were part of the
initial National Highway Traffic Safety Administration investigation, like
Florida, Hawaii, the USVI and Puerto Rico.
"The goals of this campaign is to save lives and prevent injuries," Mendel
added. This campaign will be worth watching, not only because they deliver
an important message, but they could set a precedent for the handling of
future major recalls.
本田CEO主动为高田气囊事件降级
反观其他车厂的态度，不是还在调查中就是不承认有问题，要不就只愿意小规模的回召
一些高湿度高温度地区的车型比如说佛罗里达州的
另外外提醒一下买2手车的同学们，如果不是在正规车行买一定要注意车的recall报告
，最近一个受害者刚在私人车行买了一部车就出问题了，这个车行并没有做本田公司早
在2011年就发布的气囊回召。虽然当时高田气囊问题并没有延烧。
本田官网的回召查询网站
http://www.honda.com/recalls
回召有分safety和none-safety，如果有关safety的，请尽快洽当地认证车行处理 | X***9
发帖数: 7385 | | V****r
发帖数: 925 | 7 大赞
【在 X***9 的大作中提到】
: Did you know?
: 你知道吗？
: 与其它车厂只给销售做广告的不同，本田公司是美国第一个给recall做大型广告推广活
: 动的车厂
: Honda Motor Co., the carmaker at the center of an airbag safety crisis, is
: spending millions of dollars on its first U.S. advertising campaign linked
: to a recall.
: 本田公司-汽车制造商正值高田气囊安全危机过程中，花费数百万美元在美国开展了第
: 一个关于回召方面的广告宣传企划。
: The company will urge owners to immediately replace potentially lethal
| X***9
发帖数: 7385 | 8
本田是希望知道的人越多越好，和日黑推崇的gm做法完全相反
【在 V****r 的大作中提到】
: 大赞
| X***9
发帖数: 7385 | |
|
