w********1
发帖数: 3492 | 1 Mon, 25 Jun 2012 17:37:49 PDT
Travel shopping site Orbitz is offering more expensive hotels to Mac users
because the company found Mac users prefer more luxurious rooms, reports the
Wall Street Journal.
Orbitz noted that it was is not showing different prices for the same room
to different users, but was presenting pricier hotels more prominently to
Mac users than those using Windows. Users can rank hotel options by price
and get the same listings no matter what platform they are using.
Orbitz found Mac users on average spend $20 to $30 more a night on
hotels than their PC counterparts, a significant margin given the site's
average nightly hotel booking is around $100, chief scientist Wai Gen
Yee said. Mac users are 40% more likely to book a four- or five-star hotel
than PC users, Mr. Yee said, and when Mac and PC users book the same hotel,
Mac users tend to stay in more expensive rooms.
"We had the intuition, and we were able to confirm it based on the data,"
Orbitz Chief Technology Officer Roger Liew said.
The WSJ goes on to note that the average household income for adult owners
of Macs is $98,560, according to Forrester Research, versus $74,452
for a PC owner. The paper also says that some high-end hotels see bookings
from Mac users hugely out of proportion with their user share on Orbitz.
The targeting efforts are part of Orbitz's "predictive analytics" efforts --
using gathered data to offer more tailored results to shoppers in order to
generate more revenue. | l**n
发帖数: 7272 | | r********n
发帖数: 6979 | 3 之前在hotwire.com上定旅馆
同样的旅馆
firefox/ie比chrome定的一晚便宜三块钱
the
【在 w********1 的大作中提到】
: Mon, 25 Jun 2012 17:37:49 PDT
: Travel shopping site Orbitz is offering more expensive hotels to Mac users
: because the company found Mac users prefer more luxurious rooms, reports the
: Wall Street Journal.
: Orbitz noted that it was is not showing different prices for the same room
: to different users, but was presenting pricier hotels more prominently to
: Mac users than those using Windows. Users can rank hotel options by price
: and get the same listings no matter what platform they are using.
: Orbitz found Mac users on average spend $20 to $30 more a night on
: hotels than their PC counterparts, a significant margin given the site's
| S*******w
发帖数: 24236 | 4 高富帅都是用mac
屌丝都是pc..
the
【在 w********1 的大作中提到】
: Mon, 25 Jun 2012 17:37:49 PDT
: Travel shopping site Orbitz is offering more expensive hotels to Mac users
: because the company found Mac users prefer more luxurious rooms, reports the
: Wall Street Journal.
: Orbitz noted that it was is not showing different prices for the same room
: to different users, but was presenting pricier hotels more prominently to
: Mac users than those using Windows. Users can rank hotel options by price
: and get the same listings no matter what platform they are using.
: Orbitz found Mac users on average spend $20 to $30 more a night on
: hotels than their PC counterparts, a significant margin given the site's
|
|
