r******y
发帖数: 3838 | 1 A new research note by J.P. Morgan's Mark Moskowitz reveals that Apple's
MacBook Air has seen significant
sales growth since its most recent refresh in October (via AppleInsider and
Fortune). MacBook Air sales in the
last quarter were 333% higher year over year with projections of annual
revenue of near $2.2 billion. The new
MacBook Air adopted an SSD-only design, introduced an 11.6" model, and saw a
considerable price drop from
the previous models.
"We believe that the growth rate of the MacBook Air stands to moderate, but
we expect the product to exhibit
increasing contribution to the overall Mac business," Moskowitz wrote. "(The
fourth quarter of calendar 2010)
was the first quarter in which the MacBook Air accounted for greater than 10
% of total Apple Mac units. More
importantly, the MacBook Air accounted for 15% of total notebook sales
during the quarter, versus 5% in the
prior year."
The MacBook Air was originally released in January 2008 as a 13" model only
with a starting price of $1799.
While Apple has offered slight improvements and price drops in the interim,
October's refresh was the most
dramatic overhaul of the ultra-portable with the introduction of an 11.6"
model that starts at $999.
http://www.macrumors.com/ |
|
